A Tool that Delivers a Content Experience our Buyers Deserve
December 28, 2022
A Tool that Delivers a Content Experience our Buyers Deserve
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with PathFactory
We use PathFactory to optimize the user experience, package content to encourage binging, and get better visibility into content consumption.
Pros
- Custom design - easy to adjust look and feel to match the brand
- Accelerating the buyer journey with more relevant content
- Provides important insights to make better decisions on content strategy
- Integrates with Salesforce to share content consumption history with our sales
- Known visitors can avoid forms and still gain lead scores on Pardot
Cons
- Analytics could be a bit more intuitive (it is easy to get lost among many different report types, need training)
- 31% YoY increase in average page views per session
- 88% YoY increase in newsletter subscriptions
- Obvious improvement in content experience
- Optimized content strategy
Better content experience has a direct impact on our campaign performance. We push buyers through the funnel faster and track the effectiveness of our campaigns on a deeper content level. Nowadays, personalization is key for a successful campaign, and PathFactory allows us to achieve this with no heavy lifting.
Due to our existing processes and systems, we had to find some workarounds that delayed the implementation slightly. But it was definitely worth the effort, and we continue improving as we go. PathFactory offers several use cases which we are about to explore and keep taking it to the next level.
Obviously, offering relevant content guides the buyers to educate further on the topic. After that, at the bottom of a content track, we offer our on-demand demo so the buyer can go through the whole journey in one session. We also always have 2 CTAs on every track, which invites you to either subscribe to our newsletter (for TOFU prospects) or book a demo (if ready). The demo form pops up with Chili Piper, and the buyer can book time on the calendars immediately after consuming the content.
Do you think PathFactory delivers good value for the price?
Yes
Are you happy with PathFactory's feature set?
Yes
Did PathFactory live up to sales and marketing promises?
Yes
Did implementation of PathFactory go as expected?
No
Would you buy PathFactory again?
Yes
Similar functionality, easier UX, and lower price. PathFactory seemed a more appropriate tool for an organization of our size where we can't afford to have the whole department engineering a content hub. We needed a quick and easy-to-use tool to deliver value fast.
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