Great content enhancement tool
April 18, 2023
Great content enhancement tool
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with PathFactory
We use PathFactory to essentially give us the ability to create web-based experiences in less than 24hrs. Rather than create a webpage on a topic that may be too niche or too campaign-specific, PathFactory gives us the ability to stand up these pages quickly and efficiently, without taking an SEO hit. We also use it for reporting to get a better understanding of who is consuming our content, what topics are they gravitating towards, and which content types they like to consume content through.
- Reporting
- Ease of use
- Design flexability
- Localization features
- Improved content performance reporting
PathFactory has helped personalize our campaigns to a much higher degree. We are now able to quickly create content-rich experiences around specific accounts, topics, and industries. We are also able to derive better conclusions from content performance than standard web-reporting services such as Google Analytics. This is especially true when it comes to known users vs. unknown users whereas Google doesn't provide account-specific info.
I was not part of the initial setup process and cannot speak to its level of difficulty.
By creating "content hubs" where users are able to "binge" content at their leisure, buyers are able to self-educate faster. The best thing is that the content hubs can educate those at different stages of the buying journey within the same experience.
Do you think PathFactory delivers good value for the price?
Not sure
Are you happy with PathFactory's feature set?
Yes
Did PathFactory live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of PathFactory go as expected?
I wasn't involved with the implementation phase
Would you buy PathFactory again?
Yes