No-code improvement of user journeys post-conversion for B2B
May 24, 2023
No-code improvement of user journeys post-conversion for B2B
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with PathFactory
PathFactory enables our user journeys to not end after conversions on our main marketing website, offering users more relevant actions to take on the website after they downloaded a written asset. We present them with an enhanced thank you page that requires no code knowledge to set up and publish.
- User journey enhancement
- Quick setup once installed
- Conversions easy to track on Google Analytics
- Overall design of after-conversion pages could be enhanced
- URL paths of after-conversion pages are a bit awkward
- Better mobile experience
- Its impact has been positive, but I don't have any current details to list out
We have benefited by creating custom after-conversion branded pages (thank you pages) that enable users to continue their journey on the website after they have completed a download goal. These pages integrate well with the website experience and enable good tracking in Google Analytics.
I am not aware of the set up since I wasn't involved at this stage.
PathFactory has recommended relevant assets to our users, improving their knowledge of our product offering and helping them get closer to making a decision.
Do you think PathFactory delivers good value for the price?
Not sure
Are you happy with PathFactory's feature set?
Yes
Did PathFactory live up to sales and marketing promises?
Yes
Did implementation of PathFactory go as expected?
I wasn't involved with the implementation phase
Would you buy PathFactory again?
Yes
The overall capabilities and seemed more robust and pertinent to our needs, also, the final experience is more friendly to our users.