Increase content relevance by audience
August 11, 2023
Increase content relevance by audience
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with PathFactory
We produce a high volume of content to help educate and inform our customers and prospects, but getting them to consume more of what we are creating was a challenge. In addition, there are distinct buying personas and multiple stakeholders on nearly every opportunity, with different areas of concern. Pathfactory allows us to serve related content in multiple ways, driving engagement and conversions.
- Drives engagement with your content
- Creates a personalized experience by persona/group
- Facilitates additional consumption and interaction points
- It would be nice if Website tools were part of the main offering rather than additional
- 54% incremental engagement: percentage of time spent on assets after the initial piece of content
- 28% binge rate: percentage of viewers who view two or more assets per session
Too early to tell due to length of sales cycle
Less work and completely worth it
Pathfactory allows our potential buyers to consume more content that is relevant to their areas of interest. It provides additional opportunities for them to self-educate and lessens the amount of time Sales has to spend explaining things.
Do you think PathFactory delivers good value for the price?
Yes
Are you happy with PathFactory's feature set?
Yes
Did PathFactory live up to sales and marketing promises?
Yes
Did implementation of PathFactory go as expected?
Yes
Would you buy PathFactory again?
Yes