Item: PathFactory
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

Pathfactory helps make marketing easier. It helps us create a better experience for the customer’s journey, from awareness to rousing interest to elevating desire to sales.
We are able to personalize contents based on our market needs, create layouts and designs that are compliant, and launch effective campaigns.

Integrating Pathfactory to our other apps/softwares are possible as well.

Pros and Cons

Customer journey made easier
Integration with other apps/software
Customer service/client assistance is superb

In depth analytics

Return on Investment

Numerous leads garnered

PathFactory Value Proposition

We garnered good number of leads for the campaigns launched using Pathfactory.

PathFactory Time to Value

First few weeks with Pathfactory was a challenge as we try to familiarize ourselves with the tool. But as time pass by, we were able to use it with no issues. Learning the tool is worth all the effort

PathFactory Buyer Enablement

Possible prospects were able to find what they need for easier, making them reach a decision faster. They browse, and sign up

Key Insights

Do you think PathFactory delivers good value for the price?

Yes

Are you happy with PathFactory's feature set?

Yes

Did PathFactory live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of PathFactory go as expected?

Yes

Would you buy PathFactory again?

Yes

Other Software Used

CoreMedia, Adobe PhotoShop, Salsify, Salesforce CMS

Likelihood to Recommend

Pathfactory team is very hands on. They make sure that all our needs are addressed, requests are taken into consideration (and they make good progress in granting most of requests), and that they are on top of everything. They are so proactive in setting weekly calls to make sure that we maximize the tool and that we have no concerns at all.

Pathfactory, the future of customer engagement

Overall Satisfaction with PathFactory