PathFactory was able to provide me with granular data from different cohorts to better understand how the different audiences were consuming our content.
October 18, 2023
PathFactory was able to provide me with granular data from different cohorts to better understand how the different audiences were consuming our content.
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with PathFactory
I used PathFactory to drive prospects to relevant content. PathFactory worked as a content platform and I was able to leverage our marketing assets for the right prospect at the right time in their customer journey.
- Allows you to easily group interactive content (lookbooks) in the same place
- Allows you to track use and performance of content
- Allows you to replay webinars
- Binge functionality
- Sometimes the webinar replay integration bugs out
- there is no room to influence their product roadmap
- Enabled us with proof of what content works well and therefore improved Product Marketing ROI
- Helped us understand what does "Organic" means in terms of results to compare with "paid"
Yes, it has provided visibility into results with different cohorts of prospects. It also gives a lot of autonomy to campaign managers, abm managers, field marketing managers, etc to create their own content tracks and tailor them accordingly.
I would say the greatest benefit is the capacity of the software to give you granular reporting for any content track and their integration capabilities.
I would say the greatest benefit is the capacity of the software to give you granular reporting for any content track and their integration capabilities.
It was very simple to learn how to setup content tracks and lookbooks.
It has allowed them to use top of the funnel and middle of the funnel content at their own rhythm and to be selective on the format they prefer.
Do you think PathFactory delivers good value for the price?
Yes
Are you happy with PathFactory's feature set?
Yes
Did PathFactory live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of PathFactory go as expected?
Yes
Would you buy PathFactory again?
Yes
At the time, PathFactory was selected because the product was way more mature, however with time, and because of it's size and maturity it is less flexible.