Positive experience with PathFactory

We use PathFactory to create content playlists and templated experiences for our Account Based Marketing (ABM), marketing emails, nurture programs, newsletter, and post event communication efforts. It houses all of our content and helps us provide attribution and ROI on each piece or group of campaigns.

Still in the process of measuring

Expected level of work. Still wanting to better utilize the integrations to its fullest potential.

Increased engagement and time on pages.