Item: PathFactory
Rating: 7
Author: David Michaelangelo Silva

Overall Satisfaction with PathFactory

Use Cases and Deployment Scope

We use PathFactory for most of our core content experiences. We use it to create tracks of multiple pieces of content for newsletters, email campaigns, etc. We also use it to build landing pages/microsites for ABM campaigns. The main use case is providing prospects/customers with multiple pieces of content in one place, rather than a single asset. Each track encourages people to "binge" on multiple pieces.

Pros and Cons

Pros

Multi-asset experiences
Content consumption analytics
Customer support (shout out to [...]!)

Cons

The UI is confusing. Has been improved, but still too hard to find things
Analytics are too slow. Migrated from Looker to something else, but the old and new experience are both quite slow
Customizable URL slugs for uploaded content

Return on Investment

Increase in multiple-asset views
Time-savings for our content team and MOps (since the content team can self-serve)

PathFactory Value Proposition

We are able to rapidly deploy ABM campaigns by cloning microsites and easily customizing them for new prospects. We are able to increase engagement with our newsletters by providing people with a single place to view the content from the newsletter, rather than having to go back to the email and click each piece of content individually.

PathFactory Time to Value

I was not part of the initial deployment, which was many years ago. However, they remain easy to work with and provide great customer support.

PathFactory Buyer Enablement

I previously described this, but people are able to binge multiple pieces of content, which has increased how much content they review in a single session. This is definitely PathFactory's secret sauce.

Alternatives Considered

Uberflip and Unbounce

I find PathFactory provides a better content consumption experience than other platforms I've used previously. Tracks, for example, are fairly straightforward, in concept and in consumption, which is better than other "fancier" ways of presenting content.

Key Insights

Do you think PathFactory delivers good value for the price?

Yes

Are you happy with PathFactory's feature set?

Yes

Did PathFactory live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of PathFactory go as expected?

I wasn't involved with the implementation phase

Would you buy PathFactory again?

Yes

Likelihood to Recommend

PathFactory is easy to use, so it's great for content teams that aren't technical and want to quickly and easily upload/link content for various experiences. It's also highly-customizable, with the team willing to build out unique functionality for clients via scripts, and to improve the product. It's much faster/easier than most landing page platforms, when it comes to presenting multiple pieces of content.

PathFactory Feature Ratings

Comments

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PathFactory is a crucial content platform