Make your content stand out with PathFactory's curated experiences
May 22, 2022

Make your content stand out with PathFactory's curated experiences

Annie McElrath | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with PathFactory

We use PathFactory to curate content by topic, audience, interests, etc... in order to send targeted communications and promotions. We'll include PathFactory resources within emails, social media, and our website to provide focused outreach to our users, and then use the stats on their interaction with the content to hone our strategy further. Rather than spending time collecting and sending a dozen links to different digital collateral pieces, our Sales team can send a single link to a highly streamlined playlist of content that encourages their targets to binge our materials and take action on the pieces they find most compelling.
  • Statistics and analytics
  • Content Library curation and management
  • Curated content viewing experiences
  • Automation
  • CRM tool could use an interface refresh - the layout is not intuitive
  • Wish their was more customizability in terms of content tagging and sorting
  • Styling the pages can require some heavy CSS, more declarative options for design would be a huge help
  • We have seen an over 60% increase in our audience engagement with more than one piece of our content since implementing PathFactory.
  • We now have detailed insights into new and existing account engagement with our content based on content topic, type, attribution, persona, and more.
There are so many marketing automation tools out there built for marketers but not for the marketing content consumer. With PathFactory, we are able to quickly design content layouts and experiences that will best suit the consumers' needs. Because of this, our audience is more engaged with our marketing collateral from the start of the journey more informed, more likely to purchase, and more likely to return for our services again and again.
PathFactory is a new approach to your content organization. It takes at least three months to get onboarded, integrated with your other tools, and organized to the point where campaigns and pages are running smoothly. I'd say it was more work than we were expecting, but that work has paid off.
Before it was up to the buyer to search out the assets that were most relevant to them. We were operating in the dark in terms of how they were interacting with certain content and having to piece together audience insights from disparate marketing automation tools. Now that we can see that information, we're able to get them targeted content that informs their buyer's journey without them having to do the work. Their engagement gives us insight into what content is most successful and what can be improved. Since implementation, we've seen an uptick in interactions with our content, return viewers, and more relevant leads coming to the Sales team.

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A well-established content marketing team with a robust library of marketing collateral and defined audience personas would be wise to use PathFactory for the targeted distribution and automation of assets, especially in coordination with a Sales team that has an aggressive ABM strategy. The comprehensive stats and analytics will take your content and sales strategy to the next level as you optimize and refine established messaging for segmented audiences. A smaller company that is still developing its library of content should wait until they have identified its target markets and built up resources. Without strong, established content in place, PathFactory can only go so far as a means of distributing and measuring what is available.

PathFactory Feature Ratings

Content hub
Forms / Gated content
Embedded CTAs
Content automation
Audience profiling and targeting
Closed-loop tracking and reporting
Content performance analytics