Leveraging Pendo to build a better product

While clicks are easy to measure, they can often be the most deceptive metrics. Just because a user clicks on a button, for instance, it doesn’t make it relevant. We use a number of other metrics set up in Pendo that closely couples to user interactions to define success. For example, this includes user engagement metrics on some of our critical pages following a search, and time it takes for a user to find relevant results. In terms of shortcomings, Pendo hasn't made any major advancements in predictive analytics yet.