Digital Adoption6WalkMe1

Digital Adoption Platforms

Digital Adoption Platforms Overview

What is a Digital Adoption Platform?

Digital adoption platforms allow users to set up feature tours, tooltips, overlaid instructions, interactive guides, or in-line documentation for software products. These software walkthroughs are significantly different from product demos, videos, or training courses in that they provide help or simulations within the users' actual account/instance, as they are using the product, rather than in a sandbox.

The two major use cases for these tools are employee training (internal) and customer success (external). In both cases, a digital adoption platform assists with onboarding new users of a software product, or introducing new features or product changes to existing users. It is designed to facilitate user success and decrease support requests. In cases where a free product trial is offered to customers, using this software may also be seen as a marketing strategy for increasing conversion to purchase from trial.

Digital adoption platforms are closely related to customer success software, customer experience management, help desk platforms (which may offer in-app help via chat, a product wizard, or self-service articles) and live chat/in-app messaging tools. It may also be called guided help software, software for creating product tours, walkthrough software, product engagement tools, or onboarding software--though this term should not be confused with onboarding software in the HR sense, usually a part of talent management suites, which tends to handle paperwork and administrative workflows related to hiring new employees.

Digital Adoption Products

Listings (1-7 of 7)


11 Ratings

WalkMe is a Digital Adoption Platform (DAP) that promises to transform the user experience in "today’s overwhelming digital world." Using artificial intelligence, analytics, engagement, guidance and automation, WalkMe offers a transparent overlay that assists users to complete tasks easily within...


3 Ratings

UserIQ is a marketing automation software solution offered by UserIQ.


3 Ratings

Appcues is online software for creating in-product experiences such as user onboarding, feature announcements, etc. without writing any code. (The vendor believes it's the non-technical people who oftentimes have the best information about a software user's needs and desires.) The goal of using A...


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TourMyApp allows users to create in-application tutorials to guide the users of their web application. It includes guided tours for onboarding new users, the ability to highlight certain features in the app, show a demo, or substitute for documentation. It also provides usage metrics on how users...


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Whatfix is a SaaS-based platform that enables businesses to create real-time interactive guides on their web platform. The vendor says their technology can be integrated with ease across all user touch-points inside any web platform. The vendor is focused on helping businesses with:Simplifying ...


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The technology developed by Userlane is designed to guide users through software like a GPS turn-by-turn navigation system. The vendor says this allows every user to operate even complex software on a professional level without any learning curve.Userlane includes interactive step-by-step guides,...


We don't have enough ratings and reviews to provide an overall score.

Aptrinsic offers their customer engagement platform to software companies wanting to simultaneously build engagement with their applications and track customer engagement within their application, for segmenting or for finding elements in the application that work or that do not; of use for produ...