Qubit - User review
Updated November 23, 2017

Qubit - User review

Joe Dingley | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Qubit

We currently use Qubit in the ECommerce department. We use this to A/B test hypothesised theories on our website. We have been able to make solid design and UX based decisions on the development of our site because of Qubit.
  • Split testing - Making analytical based decisions on results of split testing has been vital over the last 18 months, and will continue to shape the way we work.
  • Data - The amount of data Qubit captures is still overwhelming to see, more support could be offered in what we use this with, and how to manipulate, but it easy to see the size and range of what is collected.
  • Decision making - When your results become concrete Qubit breaks your results down into key metrics, this is massively useful when making a decision on your next steps.
  • Reporting - Cannot cross-pollinate your results into customer segments on the site.
  • Easy editor - Although great for desktop, mobile and tablet hasn't been thought about, in a mobile first world this should start to become a priority.
  • Loading of tests - Even when our pixel is implemented sync or async the test will always load after the page is completely loaded. This does put some doubt into results.
Qubit influenced our decision in adding delivery counters and urgency messaging to the website, both of which saw positive results for the business, and gives the customer more accurate real time information about what delivery or customer service they should be expecting upon conversion.
  • user conversion, vwo and google optimise
Qubit was the first CRO tool we have used, and have stuck with it, even though we've tested other platforms on our other websites. I think it's a testament to Qubit and their staff that they are still implemented on our largest website.
  • This is honestly an area that we haven't been able to make work for us.
Data, again is an area of Qubit that we haven't mastered. We have been able to create customer segments and see opportunities arise because of Qubit, but not been able to take advantage much more than that.
If you don't have development resources Qubit can solve some simple problems for you. Similarly if you do, and they are trained on the platform, the possibilities are endless.
It may not be appropriate on parts of your website with smaller traffic, as your results may never reach significance.

Qubit Implementation

Implementation couldn't be easier.
All we needed to do was insert the tag. (easy) and set up the data layer. (dev required)

This was pretty smooth in comparison to some of the other tools we use on our site, and was done in less than a day.

Note : Data needs to be collected for a set period of time before you can accurately rely on the data that you are receiving. This is normal though with everyone else that we have used.

Qubit Training

Using Qubit

Qubit Reliability

Our requirements change throughout the year like most E Commerce retailers. At Christmas and Peak we're dealing with around ten times the usual traffic on the site. Qubit had no problems with this at all, tests continued to fire, and stats were still reported accurately. I don't think that it is the most server intensive .js anyway, but we have seen no issues at all.

Relationship with Qubit

Qubit were great, constant communication after the contract was set up, and helping us onboard really quickly.
We implemented their pixel and were live in no time after the initial data collection period.