Radian6 Review
Overall Satisfaction with Radian6
Pros
- Incorporates tons of data, but allows for control of what and how much.
- Has great data output for additional analysis.
- Robust and allows for a large number of social accounts.
Cons
- It is geared for industries where there is a large amount of chatter on social media. Not a good fit for the company I was at while using it.
- Very easy to screw up data via the use of keyword hierarchies.
- At times the platform was overly complex and really required a team of 3-5 minimum to get full use of it.
- Very little - our industry was one that sold to the buyer, but the buyer was not the end user. We spent a fair amount of money to discover we were largely listening teenage girls complain.
- We quit using it and went with Hootsuite.
At the time it was more robust.
Using Radian6
Evaluating Radian6 and Competitors
- Product Features
- Product Reputation
- Vendor Reputation
Largely reputation.
Be more in-depth and worry less about what others say and focus on the needs it should meet for a specific company/situation.
Using Radian6
Pros | Cons |
---|---|
Well integrated Consistent Convenient | Do not like to use Unnecessarily complex Difficult to use Requires technical support Slow to learn Lots to learn |
- The Engagement Console was easy to use.
- Drilling in data in the analysis dashboard was easy as well.
- Understanding the implications of what you were looking at.
- Setting up profile properly so that the data coming in was relevant, not too much and not too little. It was easy to get way too much or eliminate essential data.
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