Glad to have Pardot in our toolbox!
December 05, 2018
Glad to have Pardot in our toolbox!
Score 9 out of 10
Vetted Review
Verified User
Software Version
Enterprise
Overall Satisfaction with Pardot
At our organization, Pardot is used as our main marketing automation tool connecting with Salesforce's campaigns and campaign members. We use it mainly in the Marketing department of our organization, but our Sales representatives also have visibility in Salesforce to the Pardot activities such as emails sent, opens, clicks, downloads, website pages viewed, etc., so they know what marketing activity has happened and how that contact has responded to said activity.
- The reporting in Pardot has improved since we first implemented it, so the detail on the reports and date range selection is much better.
- Pardot allows easy merging of records.
- The creation of engagement studio programs is MUCH improved and super easy, as it has clear steps on how and where to make things happen.
- I mentioned merging records as a positive, but the negative for this is why we have to merge them in the first place. Pardot unfortunately creates duplicate records when an email address is removed in Salesforce, instead of having Salesforce be the guiding app. So there is duplication effort in Salesforce AND Pardot to make the records align properly.
- My level of involvement with Pardot does not allow me to report on ROI for overall business objectives.
Pardot is a much more robust product than Act-On. We had used Act-On back when we were just getting into the marketing automation use and Act-On was a very young company just starting out, so the fit was good for both sides. As we started requiring more and more, it seemed that Pardot was a much better fit due to the sophistication of its various capabilities as well as the roadmap for improvements. And it fit within our budget!
25,000 to 100,000