SAP CRM Review
Anonymous | TrustRadius Reviewer
January 15, 2020

SAP CRM Review

Score 6 out of 10
Vetted Review
Verified User
Review Source

Modules Used

  • SAP CRM Sales
  • SAP CRM Marketing
  • SAP CRM Analysis

Overall Satisfaction with SAP CRM

SAP CRM system is being used across the whole organization in almost all business units. SAP CRM allows my organization to manage sales activities, like reducing the sales cycle, increasing revenue, improving team performance, and achieving customer satisfaction and loyalty. This product help organization increasing decision making ability by defining future strategy relation customer management, engagement, marketing.
  • To stay connected to customers and customer management.
  • SAP CRM Sales helps the sales force of your business to secure customers.
  • More complex when compared to other CRM products.
  • Expensive to manage another SAP machine.
  • It will be less expensive for a big organization that already has an SAP system installed.
We were using SAP for all our processes so we decided to go with SAP CRM instead of any other products.
This product is good if the organization already using the SAP machine. The interface is good for the manufacturing and automobile industry. I faced a lot of issues with workflow management in the beginning of the project and SAP helped with that.

SAP CRM Feature Ratings

Customer data management / contact management
7
Workflow management
8
Territory management
6
Opportunity management
6
Integration with email client (e.g., Outlook or Gmail)
8
Contract management
8
Quote & order management
7
Interaction tracking
8
Channel / partner relationship management
7
Case management
6
Call center management
6
Help desk management
6
Lead management
6
Email marketing
7
Task management
8
Billing and invoicing management
7
Reporting
7
Forecasting
7
Pipeline visualization
7
Customizable reports
7
Custom fields
7
Custom objects
7
Scripting environment
6
API for custom integration
6
Role-based user permissions
7
Single sign-on capability
8
Social data
6
Social engagement
6
Marketing automation
6
Compensation management
6
Mobile access
7