Seismic: Great Opportunity Poorly Executed
Anonymous | TrustRadius Reviewer
December 17, 2018

Seismic: Great Opportunity Poorly Executed

Score 3 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Seismic

Seismic is used as a content engagement tool as a centralized way to store all content, that can be dynamically sent out and customized to customers without losing the consistency, brand look and feel across each variation. Currently owned by Product Marketing, but is leveraged by all of Sales and Marketing.
  • Tracks the opens and closes of content when sent to contacts outside of our organization
  • Centralizes content in a way that is reusable but not completely static
  • The predictive content is not actually predictive at all, but instead is a rules based set of XML that we as the company using Seismic have to create ourselves. Really should leverage engagement metrics, sales cycles, and user stages to determine the content next best to share.
  • Professional Services are a pain to work with, and try to charge for every engagement, even when simply trying to create dynamic charts on their platform that was originally described as something the tool should do out of the box.
  • It has reduced redundancies and out-of-date content being shared and reused sporadically across the organization
  • There is a consistent brand design with minimal variations tailored to the client
  • With time and effort, we are able to track engagement and ultimately evaluate whether or not the use of Seismic is contributing to Sales and profit.
Unfortunately I wasn't involved in the evaluation phase of other products/competitors of Seismic.
You can send "LiveSends" and track engagement, but you have to build your own integrations to get any usable reporting. It is great for some dynamic text content based on the client you want to send it to, but is very limited in functionality.

Administration of the tool is awful as it is built using software that doesn't work in Chrome.