Seismic: Great Opportunity Poorly Executed
December 17, 2018
Seismic: Great Opportunity Poorly Executed
Score 3 out of 10
Vetted Review
Verified User
Overall Satisfaction with Seismic
Seismic is used as a content engagement tool as a centralized way to store all content, that can be dynamically sent out and customized to customers without losing the consistency, brand look and feel across each variation. Currently owned by Product Marketing, but is leveraged by all of Sales and Marketing.
Pros
- Tracks the opens and closes of content when sent to contacts outside of our organization
- Centralizes content in a way that is reusable but not completely static
Cons
- The predictive content is not actually predictive at all, but instead is a rules based set of XML that we as the company using Seismic have to create ourselves. Really should leverage engagement metrics, sales cycles, and user stages to determine the content next best to share.
- Professional Services are a pain to work with, and try to charge for every engagement, even when simply trying to create dynamic charts on their platform that was originally described as something the tool should do out of the box.
- It has reduced redundancies and out-of-date content being shared and reused sporadically across the organization
- There is a consistent brand design with minimal variations tailored to the client
- With time and effort, we are able to track engagement and ultimately evaluate whether or not the use of Seismic is contributing to Sales and profit.
Unfortunately I wasn't involved in the evaluation phase of other products/competitors of Seismic.
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