Item: Semrush
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

We are an SEO agency and we use SEMrush a lot in our company. It helps us detect which keywords competitors are ranking on Google. This is priceless for many cases in the SEO industry. For example, when we are creating analysis for new clients we can often get very accurate competitor keyword data and give much better estimates for new potential clients.

Pros and Cons

It provides keyword data for your competitors
Historical data on bigger packages
Different keyword research process compared to other similar products

It's a bit pricey for bigger teams
Not product related, but they are a bit too aggressive in trying to upsell us on longer commitment
Overall, data is very good

Return on Investment

SEMrush has simplified our process of keyword research.
We have better proposals because we use SEMrush.
We have more stable clients because we can provide better data.

Alternatives Considered

Ahrefs Site Explorer

The only alternative that comes to my mind is Ahrefs. However, Ahrefs is more expensive compared to SEMrush. SEMrush is much more keyword specific tool so I believe for our purposes SEMrush is better option. Pricing also plays a role because Ahrefs has a lot more options that we don't use so it doesn't justify higher price.

Other Software Used

Moz, BuzzStream for Link Building, Majestic SEO

Likelihood to Recommend

SEMrush is best suited when you don't know where to start with your keyword research process. You can type in the website of your competitor and it will tell you which keywords they are ranking in top 100 results. This will provide valuable information that you can then expand further with classic keyword research tools that expand the existing keyword lists. Overall, if you use SEMrush with other keyword tools in a forth and back manner you can get a lot of keyword data. If you use it properly it is a great tool.

SEMrush is a great keyword tool

Overall Satisfaction with SEMRush