SEMRush Analysis
March 29, 2018
SEMRush Analysis
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with SEMRush
SEMRush is used by our organization in a research capacity. We utilize the tool in order to conduct competitive research in various industries for our clients as they look to launch digital advertising initiatives. We also use it for ourselves internally, in order to optimize our own digital advertising initiatives.
Pros
- SEMRush has some of the most accurate competitive search information available, compared to other similar tools.
- SEMRush has some of the most detailed competitive search information available, compared to other similar tools.
- SEMRush's platform is easy to navigate, but not over-simplified.
Cons
- SEMRush data (or data available in any comparable platform) is never 100% accurate, and should always be taken with a grain of salt.
- SEMRush can be a bit expensive, compared to other similar tools (but it also provides more data, so it's a trade-off).
- SEMRush should implement competitive data outside of just search - like social advertising competitive data.
- SEMRush has enabled us to gain new business by proving out our strategies to prospective clients.
- SEMRush has enabled us to increase retainers with existing clients, by proving out additional available opportunity to them.
- SEMRush has allowed us to optimize our efficiency in SEM campaigns, saving us money internally as an agency.
SEMRush is definitely better than SpyFu in terms of the amount of data you get, the detail of the data, and the accuracy of the data. SpyFu is like a beginner's version of SEMRush. SpyFu is great if you're smaller, less experienced, and want to spend less money - but SEMRush is definitely a better tool for experienced professionals with larger organizations.
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