Powerful keyword research, and growing feature list
April 11, 2018
Powerful keyword research, and growing feature list
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with SEMRush
SEMRush is used as a way to perform In-depth keyword research. We use this for everything from building and expanding paid search campaigns, optimising copy on-page, and even in fleshing at information architecture of a website.
- Keyword research
- Backlink tracking
- Domain authority tracking
- User-friendly interface, but not simple enough for those with little to no understanding of digital marketing
- You can't replace SEMRush branding on reports. Not too bad if your client side, but certainly could be an issue for brand conscious agencies
- Managing and reporting keyword lists can be a little clunky
- As with any SEO tool, it's difficult to quantify the return on investment, but SEMRush allows a digital marketing specialist to undertake a range of activities that would cost infinitely more if outsourced to an agency.
Moz Pro is perhaps more user-friendly, and cheaper. It also has slightly more features and a very active and supportive community. However, what SEMRush does well, it does better than any other platform, and that's the depth and accuracy of its keyword research. That said, recently SEMRush has massively expanded in features, some of which are very impressive.