Versatile tool for organic SEO strategies
Updated November 13, 2020

Versatile tool for organic SEO strategies

Juliette Tholey | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with SEMRush

At Revenue River, in the search department, we use SEMRush every day for our ongoing efforts in organic SEO. It is a versatile tool that we use for to build our comprehensive strategies and help us to track our clients and report results. We use this tool to find competitor's data quickly, extensive keyword researchers, find out SEO errors on the website and much more.

Pros

  • Extensive keyword research, include everything needed from target keywords at the start of the campaign to long-tail keyword research on an ongoing basis
  • Project dashboards with precise site audits that reveal and explain every issue
  • On Page SEO Tracker that provides optimizations ideas and which pages to optimize according to previous data

Cons

  • The backlink tool does not capture all of the links that are in a company profile, we might need a deeper analysis of them
  • Technical issues occur frequently on the website and it is sometimes not accessible for some minutes/hours
  • A website redesign and SEO audit generated a 67% increase in organic leads in 12 months
We selected SEMRush over HubSpot and Screaming Frog SEO Spider because this tool is more versatile and provides more insights on-site audits, errors and optimization ideas. HubSpot does not consider every Google algorithm enough and their onsite errors audit is limited compared to SEMRush. Screaming Frog is more for technical SEO, and in our agency, we focus more on organic SEO and topic clusters strategies with content marketing.
SEMRush is perfect to launch and monitor a comprehensive strategy from start to finish. We are currently managing approx. 40 clients with this tool in our department. It is perfect for digital marketing agencies that offer SEO strategies to their clients. But I do think it may be less appropriate for technical SEO, link building strategies, black hat SEO and agencies that only offer SEO strategies to their clients.

Semrush Feature Ratings

8.1
Keyword analysis
10
Backlink management
6
SERP ranking tracking
9
Page grader
7
Competitive analysis
9
Site audit / diagnostics
10
Site recommendations
7
Task management
7
Local SEO
7
Social SEO
6
Mobile SEO
9
Global SEO
9
Multi-domain support
10
Integration with web analytics tools
9

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