Excellent for Competitive Analysis
May 23, 2018
Excellent for Competitive Analysis
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with SEMRush
We use SEMRush as a core part of our SEO strategy, to track performance, keywords, visibility, and traffic. We use this tool as a complement to Google Analytics, and also use it to track competitor performance to measure against. Our digital marketing team uses it to gauge partnership opportunities with other websites as well.
- Interface - The user interface is clean, while still maintaining a great deal of information in an easy-to-digest manner. The navigation is intuitive and using the "Projects" function allows to keep information separate as needed.
- Ability to Customize - We can fully customize dashboards within the platform, and use them to track difference KPIs.
- Content Analyzer - The new Content Analyzer tool has been hugely helpful for our copywriting team to ensure all digital content is optimized. It bridges the gap between our teams and takes a lot of work off our SEO team's plate.
- Cost of Membership - SEMRush is not an inexpensive tool. Relative to other marketing intelligence tools, considering the functionality, SEMRush is an investment.
- Platform Updates - SEMRush constantly seems to be updating the platform, causing confusion because certain features are removed or moved to another location within the interface. It makes it difficult to navigate the platform on occasion.
- Understanding the competitive landscape - We constantly track our nearest competitors using this tool, and the dashboard makes it easy to understand our performance and how to keep ahead of competition.
- Keyword scope - We've been able to scope out several "low hanging fruit" opportunities on keywords using the tool's visibility function.
- Content writing - We've utilized the content analysis tool to check our content for keywords and topic relevance.
SEMRush has more limited functionality than some of the full-suite options like BrightEdge and Searchmetrics, but the tool is more affordable and still performs to our expectations. We find it to be a good medium-use tool, and combined with some additional keyword-tracking tools, it provides a good amount of coverage for our needs.