Fantastic keyword research tool
June 08, 2018
Fantastic keyword research tool
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with SEMRush
We use this platform in marketing to track organic performance of our websites. We also use it for competitive research and for keyword research for articles etc.
- Track website performance - you can track your URL performance over time in terms of how well it's doing over time and compared to similar companies. This is really useful, especially if you are making changes to the website
- Competitor research - I found it really useful for searching keywords or phrases our competitors show up for in organic and paid search results. We can also look at particular words to see how much competition there is or what keywords competitors use that we don't. It's a pretty versatile tool and so very useful
- Keywords research - this functionality of the platform is quite extensive. I haven't used it all but what I found really informative is searching for words and phrases that are popular with high impressions and CTRs. I then use this information to compile reports on words to be used by our content writers
- Same functionality in more than one location of the site - I found at least couple of different sections where I can perform keyword research. Whilst they both seem useful, I'm getting different results and struggling to see what the difference is between these sections.
- There is just so much functionality! I feel like I'm really not using it all. What's missing is some clear indication as to what one should start with or some clearer guidelines/signposts explaining what each tool does and how it can be useful.
- It's helped us write better articles and ads as well as track performance of our website whilst we make changes to it. We haven't tracked any ROI results.