Shopify...the best small to medium business ecommerce platform
Scott Markman | TrustRadius Reviewer
February 06, 2017

Shopify...the best small to medium business ecommerce platform

Score 10 out of 10
Vetted Review
Verified User
Review Source

Software Version

Professional

Overall Satisfaction with Shopify

I would recommend using Shopify if you have no experience with ecommerce programming and your company makes less than $2 million in revenue. It is the best small to medium business platform out there and easy to use. Plus, there are a ton of widgets and plugins that can easily be added. You can easily change the theme and make edits.
I say $2 million because if your company makes more than that, you should be able to higher a freelance developer or in-house as a matter of fact to use Magento. Magento is free and has more customization ability.

  • Can quickly launch a store, even within a day
  • No need for development work with lots of themes & plugins
  • Low cost, between $29 to $79 a month
  • Shopping cart is hard to customize and it's hosted by Shopify separately
  • Transaction fees can get high if you have a lot of transactions
  • To do any special customizations, you will need a developer and the platform is somewhat rigid with capabilities.
  • Shopify represents one of the lowest cost ways to start selling online using a hosted solution.
  • Shopify is integrated with payment providers, and its built-in speed checkout allows customers to pay with minimal load time.
  • Shopify offers multiples free themes and numerous custom-built premium themes along with the option to customize and add features for developers.
Choosing Magento Enterprise is a cost-effective way to achieve the goal of a more synergistic brand image online but the ROI is not immediately quantifiable. Magento is not easy to use at all if you’re a beginner. The downside of Magento is you will also have a hosting platform, which can be tricky to deal with.
I would recommend using Shopify if you have no experience with ecommerce programming and your company makes less than $2 million in revenue. It is the best small to medium business platform out there and easy to use. Plus, there are a ton of widgets and plugins that can easily be added. You can easily change the theme and make edits.

Shopify Feature Ratings

Product catalog & listings
8
Product management
9
Bulk product upload
5
Branding
7
Mobile storefront
9
Product variations
7
Website integration
9
Visual customization
5
CMS
10
Abandoned cart recovery
8
Checkout user experience
6
eCommerce security
9
Promotions & discounts
7
Personalized recommendations
6
SEO
7
Multi-site management
4
Order processing
7
Inventory management
7
Shipping
5
Custom functionality
5