Shopify...the best small to medium business ecommerce platform
February 06, 2017

Shopify...the best small to medium business ecommerce platform

Scott Markman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Professional

Overall Satisfaction with Shopify

I would recommend using Shopify if you have no experience with ecommerce programming and your company makes less than $2 million in revenue. It is the best small to medium business platform out there and easy to use. Plus, there are a ton of widgets and plugins that can easily be added. You can easily change the theme and make edits.
I say $2 million because if your company makes more than that, you should be able to higher a freelance developer or in-house as a matter of fact to use Magento. Magento is free and has more customization ability.

Pros

  • Can quickly launch a store, even within a day
  • No need for development work with lots of themes & plugins
  • Low cost, between $29 to $79 a month

Cons

  • Shopping cart is hard to customize and it's hosted by Shopify separately
  • Transaction fees can get high if you have a lot of transactions
  • To do any special customizations, you will need a developer and the platform is somewhat rigid with capabilities.
  • Shopify represents one of the lowest cost ways to start selling online using a hosted solution.
  • Shopify is integrated with payment providers, and its built-in speed checkout allows customers to pay with minimal load time.
  • Shopify offers multiples free themes and numerous custom-built premium themes along with the option to customize and add features for developers.
Choosing Magento Enterprise is a cost-effective way to achieve the goal of a more synergistic brand image online but the ROI is not immediately quantifiable. Magento is not easy to use at all if you’re a beginner. The downside of Magento is you will also have a hosting platform, which can be tricky to deal with.
I would recommend using Shopify if you have no experience with ecommerce programming and your company makes less than $2 million in revenue. It is the best small to medium business platform out there and easy to use. Plus, there are a ton of widgets and plugins that can easily be added. You can easily change the theme and make edits.

Shopify Feature Ratings

Product catalog & listings
8
Product management
9
Bulk product upload
5
Branding
7
Mobile storefront
9
Product variations
7
Website integration
9
Visual customization
5
CMS
10
Abandoned cart recovery
8
Checkout user experience
6
eCommerce security
9
Promotions & discounts
7
Personalized recommendations
6
SEO
7
Multi-site management
4
Order processing
7
Inventory management
7
Shipping
5
Custom functionality
5

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