Best e-commerce Platform for Small Businesses
February 08, 2017

Best e-commerce Platform for Small Businesses

Ronen Amit | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Professional

Overall Satisfaction with Shopify

Most e-commerce platforms are either expensive, complicated or both. Shopify is easy to use for our customers and covers most small business e-commerce operational requirements, either as built-in features or as third party apps. These apps cover features, such as inventory management, fulfillment, marketing and more. Shopify helps us deliver an efficient, beautiful and easy to use e-commerce platform.
  • Easy to use interface for the small business user.
  • Many built-in features and apps that cover almost any aspect of e-commerce operation and marketing.
  • Excellent customer service.
  • Cloud based. No need for hosting and maintenance.
  • For businesses with special e-commerce requirements, Shopify may not be the best choice.
  • Checkout customization is limited.
  • Limited ability for dynamic pricing.
  • Medium upfront invetment
  • Resonbable monthly cost
  • Excellent overall ROI
We have used Magento for higher end projects. Magento is open source and therefore has better customization capabilities. Shopify on the other had, is more user-friendly, more cost effective and has superior customer service, which some Magento versions don't have at all. Overall we find that Shopify is a better e-commerce platform for most businesses.
Shopify is the best e-commerce platform for most small and medium businesses. Unless the business has special requirements not covered by Shopify, existing apps and cannot be developed as a customized app, Shopify is an excellent choice. If the business operation requires highly customized solutions, the basic Shopify platform may not be adequate. In this case Shopify Plus or any other highly customizable platform may be a better choice.

Shopify Feature Ratings

Product catalog & listings
9
Product management
9
Bulk product upload
9
Branding
10
Mobile storefront
9
Product variations
9
Website integration
9
Visual customization
9
CMS
8
Abandoned cart recovery
9
Checkout user experience
8
eCommerce security
9
Promotions & discounts
8
Personalized recommendations
8
SEO
9
Order processing
8
Inventory management
9
Shipping
9
Custom functionality
8