Best e-commerce Platform for Small Businesses
Overall Satisfaction with Shopify
Most e-commerce platforms are either expensive, complicated or both. Shopify is easy to use for our customers and covers most small business e-commerce operational requirements, either as built-in features or as third party apps. These apps cover features, such as inventory management, fulfillment, marketing and more. Shopify helps us deliver an efficient, beautiful and easy to use e-commerce platform.
Pros
- Easy to use interface for the small business user.
- Many built-in features and apps that cover almost any aspect of e-commerce operation and marketing.
- Excellent customer service.
- Cloud based. No need for hosting and maintenance.
Cons
- For businesses with special e-commerce requirements, Shopify may not be the best choice.
- Checkout customization is limited.
- Limited ability for dynamic pricing.
- Medium upfront invetment
- Resonbable monthly cost
- Excellent overall ROI
We have used Magento for higher end projects. Magento is open source and therefore has better customization capabilities. Shopify on the other had, is more user-friendly, more cost effective and has superior customer service, which some Magento versions don't have at all. Overall we find that Shopify is a better e-commerce platform for most businesses.
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