Personal Use Gone Professional with Shopify
January 19, 2018
Personal Use Gone Professional with Shopify
Score 10 out of 10
Vetted Review
Verified User
Software Version
Unlimited
Overall Satisfaction with Shopify
Shopify was identified for a lead generation and conversion initiative for one of our business teams. Some of the requirements included the ability to process no-charge orders (samples) as well as e-commerce. The ability to automate communications throughout the buyer's journey (e.g. cart-abandonment communications, order confirmations and follow-ups) was a must-have. Additionally, the system needed to hold the capability to integrate with various third-party shipping applications (e.g product fulfillment). Because of the comfort in using the platform, Shopify POS was used by inside sales stakeholders as well as marketers who were transacting at industry tradeshows, providing value far beyond initial scope.
- User interface - simple to navigate customer data, and segment (e.g. how many customers have placed more than 1 order during a campaign).
- Reporting - Robust data with the ability to segment.
- Discount/promotional code management and measuring effectiveness.
- Delay in exporting orders. some orders can be directly downloaded while logged into the system. often I wanted to look at full order history which involved an emailed .zip link to be shared. probably our servers, but it took longer than desired.
- More advanced filtering on the orders. Often times we would like to segment/filter a multi-order vs. initial order and want to do so directly in the order tab.
- Customer segmentation capabilities
- Customer path to purchase research
Shopify was an easy selection for my recommendation as I have been using it for personal business for over 4 years, to really test and experience many of the piloting opportunities we were looking to test and learn with.