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A must-have tool for competitive intelligence and marketing optimization
August 09, 2019

A must-have tool for competitive intelligence and marketing optimization

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with SimilarWeb PRO

It's a competitive intelligence tool, which provides great insights to multiple stakeholders in the company. This is used by various teams such as marketing, business, and product teams who use it for understanding competitors' user acquisition channel mix, their user funnel and retention, and the market share and top of the funnel user behavior, etc.
  • Traffic data: it helps understand traffic channel-wise data for all competitors, such as how many shares of paid and organic traffic are competitors getting, from display vs SEM, etc. in granular details.
  • Keyword data: it helps understand which keywords to focus on for both SEO and your paid marketing.
  • Market share and user segment data: it helps to plan new business categories, check your standing in your current business categories, etc.
  • Pricing: it's very high for smaller players to afford.
  • On the SEO side, they could perhaps add more information as shared by some of the other SEO tools; this will help us avoid multiple tool subscriptions for SEO purposes.
  • I don't have any other cons.
  • Improved marketing RO: we have been able to reach a better channel mix and improve spends and ROI through right keyword targeting.
  • New business lines and ancillary products: we have launched new lines of business basis competitive and market data obtained from SimilarWeb.
This is one of the most UI friendly tools out there. Their data presentation and analysis is top of the world. We have never had to give KT to any team to be able to onboard on to this tool. In fact, the data is sufficient enough to get newer insights every time you deep dive.
Support has been good. Earlier they used it to take more time in responding, since they did not have a local team here. But now they have a local team for India, so it's become all the more efficient, and we always get priority support within a few minutes from their team.
Similarweb is almost similar in terms of features. App Annie has slightly better data when it comes to apps. But in terms of cost, SimilarWeb is lower than App Annie, so it was a natural choice for us. One should evaluate both tools to be sure about the output, since it is a significant one-time investment that you can't go back on.
It's a very strong tool that helps multiple stakeholders in the company, and helps you set direction strategically too, thus for medium to large scale companies, I would strongly recommend having a competitive intelligence tool..and SimilarWeb is actually one of the best ones out there in this domain, so just go for it.