Item: Similarweb
Rating: 9
Author: Verified User

Overall Satisfaction with SimilarWeb PRO

Use Cases and Deployment Scope

It is being used by the research and consultancy department within our larger full-service Advertising agency. We use SimilarWeb PRO in order to see website traffic, search and social referrals, trends within paid and organic media, etc. It is a great tool to use to get a sense of total reach and impressions.

Pros and Cons

Pros

Easy to use - does not take a lot of training
Ability to look at other countries traffic rather than just the US
Has easy to read graphs that visualize the data in a digestible manner

Cons

Going back further in time during the range, I think currently you can only go back 24 months
Able to see the conversion rates more clearly
More in depth Social Review section

Return on Investment

It has aided us in being part of a formula we use to calculate equity
Client proposal success

Alternatives Considered

Google Analytics and Social Report

Compared to Google Analytics, I think that SimilarWeb is a good solution to those who are a bit less data saavy and more of a strategist that can use graphs to help tie into a story of growth, decline, etc. I think that Social Report is more social-focused although it does have some website referrals listed.

Other Software Used

Crimson Hexagon ForSight, Pulsar, Infegy Atlas

Likelihood to Recommend

I think that SimilarWeb can be used for companies or departments looking to get a greater sense of website and general online traffic for a certain brand, individual, etc. I think that the tool requires little to no training as it's easy to navigate and the interface is clean and precise.

Comments

Please log in to join the conversation

SimilarWeb PRO Review