SimilarWeb PRO Review
July 31, 2019

SimilarWeb PRO Review

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with SimilarWeb PRO

It is being used by the research and consultancy department within our larger full-service Advertising agency. We use SimilarWeb PRO in order to see website traffic, search and social referrals, trends within paid and organic media, etc. It is a great tool to use to get a sense of total reach and impressions.
  • Easy to use - does not take a lot of training
  • Ability to look at other countries traffic rather than just the US
  • Has easy to read graphs that visualize the data in a digestible manner
  • Going back further in time during the range, I think currently you can only go back 24 months
  • Able to see the conversion rates more clearly
  • More in depth Social Review section
  • It has aided us in being part of a formula we use to calculate equity
  • Client proposal success
Compared to Google Analytics, I think that SimilarWeb is a good solution to those who are a bit less data saavy and more of a strategist that can use graphs to help tie into a story of growth, decline, etc. I think that Social Report is more social-focused although it does have some website referrals listed.
I think that SimilarWeb can be used for companies or departments looking to get a greater sense of website and general online traffic for a certain brand, individual, etc. I think that the tool requires little to no training as it's easy to navigate and the interface is clean and precise.