A great tool to evaluate websites
We are using the Similarweb data in pitching a new client. Similarweb data gives us the insights and the problems statement of the brand …
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What is Similarweb?
Similarweb PRO is a marketing intelligence platform from UK company SimilarWeb.
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Popular Features
- Competitive analysis (10)8.181%
- Competitor Research (12)7.676%
- Keyword analysis (11)7.171%
- SERP ranking tracking (8)6.767%
Reviewer Pros & Cons
- Sponsorship Decisions: Making informed sponsorship decisions is vital in sports. Similarweb assists us in evaluating potential sponsorships by providi...
- Similarweb can be expensive for smaller businesses or startups. Introducing more budget-friendly pricing tiers or scaled-down versions of the tool cou...
Pricing
Free
$0
Cloud
per month
Enterprise
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Cloud
Entry-level set up fee?
- Setup fee optional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
SimilarWeb Pro - Introduction à l'abonnement Pro
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Product Details
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- Competitors
- Tech Details
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What is Similarweb?
The Similarweb platform helps business leaders, analysts, and marketers discover the best opportunities, identify potential threats, and make business-critical decisions to grow website traffic and revenue.
The Digital Marketing and Research Intelligence products help users to define strategy and win more market share.
To help users outpace their competition and industry, SImilarweb supports benchmarking an organization's digital performance against competitors and market leaders, analyzing trends and consumer behavior, and gaining visibility into its competitors’ online marketing strategy. It also helps users to spot which keywords, partners, affiliates, creatives, ad networks, and content are performing best.
Similarweb Competitors
Similarweb Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Similarweb PRO is a marketing intelligence platform from UK company SimilarWeb.
Reviewers rate Competitive analysis highest, with a score of 8.1.
The most common users of Similarweb are from Mid-sized Companies (51-1,000 employees).
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TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
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SimilarWeb Pro has become an essential tool for businesses and professionals across various industries, offering a wide range of use cases that have been praised by users. Businesses rely on SimilarWeb Pro for competitor analysis, helping them gain a competitive edge by understanding the performance and strategies of their rivals. Users have found great value in exploring new business opportunities in unfamiliar markets through the ranking tools, trend visualization, and audience analysis offered by SimilarWeb Pro. Digital marketing teams have been able to quickly identify market trends and access valuable traffic analytics for targeted companies, enabling them to optimize their campaigns and improve their strategies.
SimilarWeb Pro has also proven to be an invaluable resource for SEO specialists, providing them with in-depth insights through the site audit tool. It allows them to analyze website performance and audience behavior, optimizing search engine rankings and identifying potential customers and partners. Corporate development teams have found SimilarWeb Pro to be a powerful benchmarking tool, comparing the core metrics of internet companies and gaining valuable market insights. By using SimilarWeb Pro, businesses can benchmark their own website KPIs against industry standards, research key sources of traffic, understand usage patterns, and make data-driven decisions to drive growth.
Not only does SimilarWeb Pro assist in understanding consumer demand and interest for certain products, but it also provides crucial data that is not available elsewhere. Users utilize the platform to gain insights into competitors' website traffic and understand their target audience's behavior, allowing them to identify key trends and opportunities to improve their own digital marketing strategies. Additionally, SimilarWeb Pro fills gaps in gaining actionable insights into website performance and audience behavior, optimizing SEO efforts, identifying potential customers and partners, and making informed decisions about digital marketing campaigns.
Moreover, SimilarWeb Pro is valued by investment professionals who use it for conducting due diligence on companies and industries as well as assessing industry trends and competitive differentiation. The platform's comprehensive digital marketing insights are highly regarded by businesses seeking reliable data for competitive research, market analysis, and decision-making. Users appreciate that SimilarWeb Pro provides a user-friendly interface and various research tools for competitor analysis, allowing them to access key competitor information in one place.
Overall, SimilarWeb Pro has proven to be a versatile tool with widespread use cases. From competitor analysis and market research to SEO optimization and investment assessments, businesses and professionals across industries rely on SimilarWeb Pro to gain valuable insights and make informed decisions.
Helpful Website Analysis: Many users have found SimilarWeb PRO to be an extremely helpful tool for website analysis. They appreciate the ability to compare their website with up to 5 competitors on a single screen, making it easy to understand the competitive landscape.
Valuable Competitor Insights: Users highly value SimilarWeb PRO's competitor analysis features. They find it valuable to see the top trending organic pages of their competitors, as it helps them develop their own content marketing strategy. The organic competitors feature also allows users to analyze and understand why some competitors are performing well in organic search, providing valuable insights for their own keyword ranking strategy.
Comprehensive Audience Analysis: Users appreciate that SimilarWeb PRO provides detailed insights into website traffic and demographics. This helps them understand their target audience and tailor their content and marketing efforts accordingly. Additionally, the audience insights provided by SimilarWeb PRO are seen as comprehensive, helping users understand their target audience's online behavior and reach them effectively.
Confusing User Interface: Many users have found the user interface of SimilarWeb to be confusing, which has made it difficult for them to navigate and perform tasks efficiently.
Lack of Mobile App Analysis: The mobile app analysis feature of SimilarWeb has been mentioned as lacking and in need of improvement, especially for the Apple app store. Users have expressed their desire for more detailed insights and data on mobile apps.
Data Accuracy Concerns: Some users have raised concerns about the accuracy of the data provided by SimilarWeb, particularly in areas such as ad creative research and referral traffic segmentation. They have experienced difficulties with data reliability and finding discrepancies between SimilarWeb's data and other analytics tools like Google Analytics.
Attribute Ratings
Reviews
(1-4 of 4)Companies can't remove reviews or game the system. Here's why
March 28, 2023
SimilarWeb Pro
Used for comparing website usage data (and to some extent mobile apps too). Helps with competitive analysis of various websites and industries, providing insightful and comparable data about usage. Have personally used it in the past to conduct competitive analysis (to estimate market captured by a website or to understand their scale of traffic in comparison to peers).
- Comparing website data
- Well structured metrics
- Good support
- simpler UI/UX on platform
- integrating app and website data
- also including webpage data (not just main website)
- Website usage metrics
- Keyword analysis
- Reduced time needed to benchmark websites
- Helped with keyword analysis to improve SEO
Data AI provides app metrics and SW provides website metrics - both are used in conjuction with each other. So it was not a direct competition between the two. Other tools may be used for specific projects as and when required, but SW is the primary/more commonly used source usually
Unsure
No
March 24, 2023
A BDR, that is 95% happy with the product
I use SimilarWeb PRO to gauge a prospects web traffic and get a snapshot of their competition to better prepare for cold outreach. Without SimilarWeb PRO it would be difficult for us to come to prospects with accurate numbers to give them an idea of what working with OpenWeb could do for them. I also use it to get new lists of prospects to reach out to
- Gives me a clear break down of monthly site traffic
- Shows me where site users are located
- Breaks down the competitive landscape very clearly so I understand what angle to take when reaching out to a prospect
- When exporting lists give an option to add a column for more countries than just the top country
- site traffic
- competitive landscape
- Allowing us to quickly get numbers to finance
- Altonexus Non Profit Service Pack (NPSP)
SimilarWeb PRO is at the top of all competition
6
Sales, marketing, partner success
We don't have this often. Once since I started
- Outreach
- Implementation
- Marketing campaigns
- Creating lists to hit quarterly numbers
- We'll continue to use it the way we have, and I'm sure we'll find new use cases
Not Sure
- Ease of Use
As a BDR, i didnt make the decision, but I love the product
it's not up to me
- Implemented in-house
- Support availability
Not sure
No
Taught me features I wasnt aware of
- the user interface
- Graphs displaying traffic
- comparing sites
- Exporting lists with column options
January 24, 2020
SimilarWeb PRO: Managing Your SEO Properly
SimilarWeb PRO helps me to compare our linking strategies and marketing efforts to our own. I love how intricate the engagement metrics can be if you take the time to learn. Platforms like these all seem overwhelming at first, but SimilarWeb PRO leads you in the direction to make decisions that will benefit your company.
- Keyword analyzer helps to lock down your search terms.
- Traffic Share among brands is easily accessible.
- Correlating some of the Trending Apps with your own marketing can be confusing.
- You might have to upgrade if you are looking for Website Segment Analytics.
- We've found new positive linking opportunities.
- It's assisted in understanding and evaluating our Traffic Share.
I prefer SEMRush over SimilarWeb, because I'm a very visual person. The colors and display of SEMRush is just a bit more top tier and a bit easier to navigate. As I always suggest, at least try the free trials of 3 similar products; you may be missing something small that you didn't think was really important to you.
Support is just helpful and effective when you need them; we have only needed to contact them once about a misunderstanding while setting up our Market Analysis. Since we don't really contact them too often, it's hard to offer anything but a positive rating from the single positive experience we had with tech support.
It's a competitive intelligence tool, which provides great insights to multiple stakeholders in the company. This is used by various teams such as marketing, business, and product teams who use it for understanding competitors' user acquisition channel mix, their user funnel and retention, and the market share and top of the funnel user behavior, etc.
- Traffic data: it helps understand traffic channel-wise data for all competitors, such as how many shares of paid and organic traffic are competitors getting, from display vs SEM, etc. in granular details.
- Keyword data: it helps understand which keywords to focus on for both SEO and your paid marketing.
- Market share and user segment data: it helps to plan new business categories, check your standing in your current business categories, etc.
- Pricing: it's very high for smaller players to afford.
- On the SEO side, they could perhaps add more information as shared by some of the other SEO tools; this will help us avoid multiple tool subscriptions for SEO purposes.
- I don't have any other cons.
- Improved marketing RO: we have been able to reach a better channel mix and improve spends and ROI through right keyword targeting.
- New business lines and ancillary products: we have launched new lines of business basis competitive and market data obtained from SimilarWeb.
Similarweb is almost similar in terms of features. App Annie has slightly better data when it comes to apps. But in terms of cost, SimilarWeb is lower than App Annie, so it was a natural choice for us. One should evaluate both tools to be sure about the output, since it is a significant one-time investment that you can't go back on.