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Sprout Social Review: "A nice all-in-one social media management tool"
https://www.trustradius.com/social-media-managementSprout SocialUnspecified7.9259101
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August 20, 2018

Sprout Social Review: "A nice all-in-one social media management tool"

Score 9 out of 101
Vetted Review
Verified User
Review Source

Software Version
Standard

Overall Satisfaction with Sprout Social

Sprout Social is a robust community management and social media management tool with all-in-one capabilities. It has helped us stay organized and visualize our content calendar in one place.
  • Social media aggregation. Every use case across the team is aggregated into one platform across channels. Listening, engaging, community management.
  • Publishing tools. The publish calendar helps us to see what our content calendar looks like across all of our channels. Letting us see what conflicts (if anything).
  • Social listening. A nice sweet set of tools to get a full picture of the conversation around our brand.
  • Sentiment analysis could improve. In my experience, it's about 60% accurate and doesn't account for subtleties of sarcasm or have machine learning AI.
  • The user interface could be more user-friendly. Sort of intangible feedback, but I found navigation to be tough at first.
3 - Community management, social media content.
  • Community management software allows us to optimize resources respond to our customers more efficiently
  • The ability to centralize social activities improves efficiency by consolidating platforms and saving time for employees.
For a small social team that wants to consolidate content planning, community management, and social listening, Sprout is perfect.

Sprout Social Feature Ratings

Boolean keyword searches
7
Filtering out noise/spam
7
Content planning and scheduling
8
Audience targeting
8
Workflow management
8
Customer interaction histories
8
Bulk actions
8
Twitter
10
Facebook
10
LinkedIn
10
Google+
10
Instagram
10
Campaign success analytics
9
Role-based user permissions & privileges
10
Mobile access
9