A nice all-in-one social media management tool | TrustRadius

Use Cases and Deployment Scope

Sprout Social is a robust community management and social media management tool with all-in-one capabilities. It has helped us stay organized and visualize our content calendar in one place.

Pros and Cons

Social media aggregation. Every use case across the team is aggregated into one platform across channels. Listening, engaging, community management.
Publishing tools. The publish calendar helps us to see what our content calendar looks like across all of our channels. Letting us see what conflicts (if anything).
Social listening. A nice sweet set of tools to get a full picture of the conversation around our brand.

Sentiment analysis could improve. In my experience, it's about 60% accurate and doesn't account for subtleties of sarcasm or have machine learning AI.
The user interface could be more user-friendly. Sort of intangible feedback, but I found navigation to be tough at first.

Users and Roles

3 - Community management, social media content.

Return on Investment

Community management software allows us to optimize resources respond to our customers more efficiently
The ability to centralize social activities improves efficiency by consolidating platforms and saving time for employees.

Alternatives Considered

Falcon.io and Buffer

Likelihood to Recommend

For a small social team that wants to consolidate content planning, community management, and social listening, Sprout is perfect.