A nice all-in-one social media management toolhttps://www.trustradius.com/social-media-managementSprout SocialUnspecified7.92971012018-08-20T20:18:03.200Z
August 20, 2018
A nice all-in-one social media management tool
Score 9 out of 101
Overall Satisfaction with Sprout Social
Sprout Social is a robust community management and social media management tool with all-in-one capabilities. It has helped us stay organized and visualize our content calendar in one place.
- Social media aggregation. Every use case across the team is aggregated into one platform across channels. Listening, engaging, community management.
- Publishing tools. The publish calendar helps us to see what our content calendar looks like across all of our channels. Letting us see what conflicts (if anything).
- Social listening. A nice sweet set of tools to get a full picture of the conversation around our brand.
- Sentiment analysis could improve. In my experience, it's about 60% accurate and doesn't account for subtleties of sarcasm or have machine learning AI.
- The user interface could be more user-friendly. Sort of intangible feedback, but I found navigation to be tough at first.
- Community management software allows us to optimize resources respond to our customers more efficiently
- The ability to centralize social activities improves efficiency by consolidating platforms and saving time for employees.