We used Sprout Social to begin experimenting with social media management tools as we scaled our voice on multiple social platforms. It was utilized by the market department (a small one - usage was mainly by 2 users, max). Usually in tandem, as we explored the product. It allowed us to get ahead of ourselves in terms of planning and scheduling so we were able to develop a social plan in real-time, as we explored a tool that is meant to allow us to do just that. As a small team, we were short on hands, literally, and ideas, so having the ability to schedule across platforms, as well as utilize hashtag trend tools to generate ideas was very helpful.