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Sprout Social Review: "Get social ROI with Sprout"
https://www.trustradius.com/social-media-managementSprout SocialUnspecified7.9259101
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August 07, 2018

Sprout Social Review: "Get social ROI with Sprout"

Score 9 out of 101
Vetted Review
Verified User
Review Source

Software Version
Deluxe

Overall Satisfaction with Sprout Social

Sprout Social was an amazing agency partner for us as we grew over the past five years. It allowed us to navigate multiple channels and multiple client accounts with ease. The overall ease of use and UX was great and most features worked flawlessly. As an agency, you are tasked with managing a lot of moving parts for client campaigns and having reporting, publishing, engagement, and tasks consolidated to a single view was very helpful in our agency workflow and processes.
  • Scheduling content
  • Research and overall visibility of a social community across channels
  • Reporting
  • Engagement
  • Instagram
  • Live and story-based content
  • Additional social channels
3 - We had accounts for all team members that were managing or engaging in social on behalf of our firm or our clients. The single platform design and task functionality helped support collaboration and communication across social campaigns and engagement. Sprout was a great agency solution to a tough problem, it was perfect for our growing firm.
  • A sellable resource to increase billings
  • A technology tool that improved reporting
  • Increased our bandwidth and overall efficiency.
Sprout Social had a much better UI and also enabled us to scale. I liked the Sprout social platform due to the ease of use and adoption across our team. It seemed better fit for agency management. However, Hootsuite has improved their offering and with the change in social platforms, both are falling behind.
If you are an agency or run a large social team, Sprout Social is perfect. For a single man shop, it is too robust and expensive to turn an ROI unless you are a social media die-hard. I would also recommend this to any organization that is working with an agency to run social. You can keep your hand on the pulse, assign tasks and keep the entire engagement in an easy to manage interface.

Sprout Social Feature Ratings

Boolean keyword searches
9
Filtering out noise/spam
8
Content planning and scheduling
9
Audience targeting
9
Content optimization
7
Workflow management
7
Customer interaction histories
9
Bulk actions
6
Lead generation
7
Content marketing
9
Twitter
10
Facebook
8
LinkedIn
8
Google+
8
Instagram
6
Campaign success analytics
8
Real-time tracking
10
Competitor analysis
8
Role-based user permissions & privileges
9
Mobile access
9