Sprout Social Scout
December 13, 2024

Sprout Social Scout

Amanda Duron | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Deluxe

Overall Satisfaction with Sprout Social

We used Sprout Social with our ad agency to schedule content on our social media platforms. We were able to make changes to copy and reschedule on the platform as well as approve the posts and see reports. It’s a very robust tool that allows for bird’s eye view and detailed view of multiple social platforms.

Pros

  • Social Media Scheduling
  • Social Media Reporting
  • Social Media Campaigns across multiple platforms

Cons

  • Cost is high in comparison to other schedulers
  • The tool is so robust it has a learning curve
  • Was a great tool that gave our agency the ability to schedule content on our behalf, but still gave us the power to review and edit before it published
  • Unfortunately, Sprout Social was apart of our agency contract and was too expensive to continue once our contract was fulfilled.
We didn’t dive deep enough into training to know the full capabilities of the software, but I will say it fulfilled its purpose in the time we used it. I wouldn’t necessarily attribute any specific return on the investment, but I appreciated the capabilities we did use (scheduling and reporting) while we had it.
It’s very robust and will need/require training to use it to the extent it was designed. Basic functionality is easy enough, but to learn all its features would have required more in-depth training.
I think Sprout Social is probably top-tier and designed for agencies or social media content freelancers who need to spend a lot of time analyzing and strategizing content. For basic scheduling functions, it’s probably too powerful (like using a rocket to drive to the grocery store).

Do you think Sprout Social delivers good value for the price?

Yes

Are you happy with Sprout Social's feature set?

Yes

Did Sprout Social live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Sprout Social go as expected?

I wasn't involved with the implementation phase

Would you buy Sprout Social again?

No

Sprout Social is a good tool for ad agencies to use for managing many accounts. It’s also great to see calendar views of content across multiple platforms, and to understand the performance of each platform.

Sprout Social Feature Ratings

Not Rated
Boolean keyword searches
Not Rated
Filtering out noise/spam
Not Rated
Sentiment analysis
Not Rated
Broad channel coverage
Not Rated
8.7
Content planning and scheduling
10
Audience targeting
8
Content optimization
8
Workflow management
Not Rated
Not Rated
Automated routing and prioritization
Not Rated
Customer interaction histories
Not Rated
Bulk actions
Not Rated
9.0
Lead generation
Not Rated
Content marketing
9
10.0
Twitter
Not Rated
Facebook
10
LinkedIn
10
Google+
Not Rated
Instagram
10
Pinterest
Not Rated
8.0
Campaign success analytics
8
Real-time tracking
Not Rated
Competitor analysis
Not Rated
9.0
Role-based user permissions & privileges
8
Mobile access
10

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