If you can afford it, Sprout Social is awesome
December 13, 2024

If you can afford it, Sprout Social is awesome

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Deluxe

Overall Satisfaction with Sprout Social

we use Sprout Social to schedule all our social media content and to reply to messages and dms, along with the scheduling tool we use the analytics function to understand the highest performance and lowest performance across content and individual tactics. In addition, we use the tool to approve content created by other members of the team.

Pros

  • scheduling facebook
  • scheduling instagram
  • understanding best and worst performance

Cons

  • cost, it's really expensive for the services it provides
  • ability to see linkedin and other new platforms
  • compared performance from account to account (different clients)
  • saving time understanding what's happening in real time
  • faster to bring in interns and other support staff to free up other employee time
  • stronger ROI of the value of organic to clients
yes in that we can better understand the value our organic content has to our overall strategy. it's exciting to see growth and changes of post-performance thanks to the analytics we see from Sprout Social's tools
it was extremely easy to plug in Sprout Social for our meta account, pinterest wasn't as simple but it was still relatively painfree all things considered
Very easy to use and understand, once you start posting regularly it gets even easier. I love the assist tools if I'm every struggling to come up with content and to send content from team member to team member for feedback and or approval.
I think Sprout Social is the most advanced of all these scheduling tools, it can handle the largest accounts and makes scheduling and responding to posts easy. it's the most expensive of these four (with meta for business free) but it's a you get what you pay for situation. I would use Meta Business Manager if my budget was limited but would use Sprout Social when the budget was there.

Do you think Sprout Social delivers good value for the price?

Yes

Are you happy with Sprout Social's feature set?

Yes

Did Sprout Social live up to sales and marketing promises?

No

Did implementation of Sprout Social go as expected?

Yes

Would you buy Sprout Social again?

Yes

I really like Sprout Social if you have the budget to make it work, otherwise I recommend using in-platform scheduling. Sprout Social saves you time if you're a large page or account and makes content moderation easier, again this cane be done in platform too it just depends on your ad budget but I really like Sprout Social

Sprout Social Feature Ratings

Boolean keyword searches
6
Filtering out noise/spam
7
Sentiment analysis
3
Broad channel coverage
8
Content planning and scheduling
10
Audience targeting
6
Content optimization
6
Workflow management
8
Automated routing and prioritization
3
Customer interaction histories
7
Bulk actions
4
Lead generation
2
Content marketing
4
Twitter
9
Facebook
9
LinkedIn
7
Google+
Not Rated
Instagram
9
Pinterest
7
Campaign success analytics
8
Real-time tracking
6
Competitor analysis
9
Role-based user permissions & privileges
9
Mobile access
8

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