Item: SpyFu
Rating: 9
Author: Lee'Ann Burgess

Overall Satisfaction with SpyFu

Use Cases and Deployment Scope

SpyFu is a great tool to get an overview of your competitors' keywords they are ranking for, estimated ad spend on Google Ad words, samples of their ad copy and allows you create projects to help you track your SEO and marketing efforts. My main use for SpyFu is to gain insight on keywords and links that my competitors and my clients' competitors are using.

Pros and Cons

Pros

Easy to navigate. The user interface is pretty straightforward and easy to use.
Projects: Create projects for your own company or for clients you are managing to track your efforts.
Insights on ad spend, keywords and impression share.

Cons

Price - I was a user for several years and trying out another platform, I canceled and was quickly offered the same platform I had used for years at half the price.
I know the ad spend for Google Adwords is estimated - It would be helpful if it was a little more accurate - maybe not a doable feature of SpyFu, but would be helpful.

Return on Investment

My subscription is less than $40/month and I would say there is a good ROI since I am able to utilize the data from the insights for my business
There are no real negatives, the platform does what it says it will do!

Other Software Used

SEMRush, Sendible, Google Analytics

Likelihood to Recommend

If you own your company and have any involvement with tracking your marketing efforts as well as keeping tabs on what your competitors are doing and how they are ranking, I would recommend using SpyFu and at the very least, try it out for free to see if it is a good fit for you and your organization. It's a helpful tool and I have been using it for several years for my company.

SpyFu Feature Ratings

Comments

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SpyFu is a must-have for businesses!