Item: SpyFu
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

We use SpyFu to help us formulate our initial SEO and PPC keyword strategy for our clients by looking at their competitor's websites. Instead of starting from scratch, we find it useful to look at the keywords that are already performing for the competition to identify opportunities and as well as areas that have been ignored.

Pros and Cons

SEO Keywords
PPC Keywords
Look-a-Like Audience Development

Accuracy
Breadth of Research

Return on Investment

SpyFu has helped us avoid mistakes in our SEO and PPC strategy.

Alternatives Considered

SEMRush

SpyFu is a better choice for competitive intelligence. SEMRush is better for running advanced SEO reports on a domain.

Other Software Used

Google Ads (formerly AdWords), Google Search Console, Google Analytics

Likelihood to Recommend

SpyFu is an essential source of information that can be used to set the initial assumptions guiding a digital marketing campaign. However, because the data is not a primary source it would be a mistake to continue to guide campaign decisions in the long haul using this tool. Google Analytics and primary source advertising data is ultimately the key.

SpyFu for Competitive Intelligence

Overall Satisfaction with SpyFu