SpyFu for Competitive Intelligence
Anonymous | TrustRadius Reviewer
December 18, 2018

SpyFu for Competitive Intelligence

Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with SpyFu

We use SpyFu to help us formulate our initial SEO and PPC keyword strategy for our clients by looking at their competitor's websites. Instead of starting from scratch, we find it useful to look at the keywords that are already performing for the competition to identify opportunities and as well as areas that have been ignored.
  • SEO Keywords
  • PPC Keywords
  • Look-a-Like Audience Development
  • Accuracy
  • Breadth of Research
  • SpyFu has helped us avoid mistakes in our SEO and PPC strategy.
SpyFu is a better choice for competitive intelligence. SEMRush is better for running advanced SEO reports on a domain.
SpyFu is an essential source of information that can be used to set the initial assumptions guiding a digital marketing campaign. However, because the data is not a primary source it would be a mistake to continue to guide campaign decisions in the long haul using this tool. Google Analytics and primary source advertising data is ultimately the key.

SpyFu Feature Ratings

Keyword analysis
7
Backlink management
8
SERP ranking tracking
7
Page grader
6
Competitive analysis
10
Site audit / diagnostics
8
Site recommendations
9
Task management
7
Local SEO
9
Social SEO
7
Mobile SEO
8
Global SEO
9
Multi-domain support
9
Integration with web analytics tools
9