Item: SpyFu
Rating: 6
Author: Kathryn Johnson

Overall Satisfaction with SpyFu

Use Cases and Deployment Scope

I work in the marketing dept, and we are the only ones who use SpyFu in the company. I help with our PPC/SEO/SEM strategies for Avidex, and this program helps us do a competitor analysis and strategize our marketing programs.

Pros and Cons

Pros

Helps our company choose the correct keywords for our campaigns
Shows us our competitors keywords
Gives us guidance for future campaigns

Cons

Can be confusing on how to choose the correct keywords based on their recommendations
Our industry is not listed on their google ads program helper which is disappointing
They send out to many emails regarding their services.

Return on Investment

It positively helps us choose our keyword's
Haven't noticed any type of ROI

Alternatives Considered

I haven't used other platforms because our webmaster suggested it.

Support Rating

I've only contacted support once to suggest a new industry for the ads campaign template, and I never heard back from the company.

Key Insights

Do you think SpyFu delivers good value for the price?

Yes

Are you happy with SpyFu's feature set?

Yes

Did SpyFu live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of SpyFu go as expected?

I wasn't involved with the implementation phase

Would you buy SpyFu again?

Yes

Other Software Used

PDF AutoSigner, Salesforce Community Cloud

Likelihood to Recommend

If you understand the PPC/SEO/SEM industry, then SpyFu would be helpful, but if you are a beginner, it can be a little overwhelming.

SpyFu Feature Ratings

Comments

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SpyFu for Marketing Help