Get Sneak-Peek of the Competition in one Click!
May 26, 2022

Get Sneak-Peek of the Competition in one Click!

Rohit Langde | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with SpyFu

We use SpyFu mainly to find PPC keywords and keep tapping on our competitors. Though it offers SEO analytics and reports too in our company, we use it to find profitable keywords on which others are bidding/winning. Then, utilize them in our SEO campaigns to build organic traffic. Just plugin in the domain name (whether yours or competitor's) and you are done. It is a very straightforward tool!
  • Competitor Analysis
  • PPC Keyword Research
  • SERP Rank Tracking
  • Keyword Traffic and Volume Estimations are not precise.
  • It would be nice if they made the results region / country specific.
  • Report PDF takeout is not consistent. Misses out data points often.
  • PPC budgeting. Though we do it occasionally those data points are gold mines in making our strategy.
  • Competitor Keyword Research for ongoing SEO camaigns.
  • Search Position Rank Tracking.
  • 3x to 5x ROI on our dollar investment because we deploy that data in long-term SEO campaigns.
  • No negative impact on Time investment too since the their is no learning curve.
  • Nice to Have tool in our arsenal of marketing.
SpyFu is more cost-effective than both (Ahrefs and Semrush), but we have to compromise on the data's accuracy. However, the data reporting and user interface of SpyFu make it easy to decipher. For Paid Ads keyword lookup, we prefer SpyFu to any other tool maybe, because it's more into sneaking into competitor's space.

Do you think SpyFu delivers good value for the price?

Yes

Are you happy with SpyFu's feature set?

Yes

Did SpyFu live up to sales and marketing promises?

Yes

Did implementation of SpyFu go as expected?

Yes

Would you buy SpyFu again?

Yes

For a small company, starting out and finding directions for building organic traffic as well as gaining exposure through Paid Ads, SpyFu is a good place to start. It is a smart move to understand what peers are doing and take action accordingly. I agree that their volume, clicks, and traffic estimations are not accurate but you get real close at affordable pricing. If you compare the pricing plans with competitors, SpyFu definitely has an edge.

SpyFu Feature Ratings

8.0
Keyword analysis
7
Backlink management
7
SERP ranking tracking
9
Page grader
7
Competitive analysis
10
Site audit / diagnostics
9
Site recommendations
8
Task management
7
Local SEO
9
Social SEO
7
Mobile SEO
10
Global SEO
10
Multi-domain support
10