Item: SpyFu
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

I use SpyFu for researching competitor PPC campaigns and keeping an eye on their strategies. I find it helpful to see what keywords they are targeting, what ads they are running, and the competition’s estimated traffic levels. This helps me plan my own PPC strategy accordingly. I started using it a few years back and found it an in budget and easy-to-use PPC analysis tool. It just lacks a lot of insights on Organic traffic, or else it would have been my lifesaver tool!

Pros and Cons

PPC research
Historic traffic (I love this)
Easy presentable report
Keyword tracking

Keywords database (very weak!)
Backlink database
Adding a site audit will be addition but not having it will be fine

Most Important Features

Report
PPC analysis
Keyword tracking

Return on Investment

SpyFu has saved a ton of research on PPC

Alternatives Considered

Ahrefs

I use Ahrefs for Site audit, Keyword Research, Backlink analysis, and some parts of competitor analysis. SpyFu I always wanted to keep primary, but it's not doable with the limitation of their database, which forces me to use Ahrefs for that reason.

Key Insights

Do you think SpyFu delivers good value for the price?

Yes

Are you happy with SpyFu's feature set?

Yes

Did SpyFu live up to sales and marketing promises?

Yes

Did implementation of SpyFu go as expected?

Would you buy SpyFu again?

Yes

Other Software Used

Ahrefs, Scalenut, Semrush

Likelihood to Recommend

I would say whenever I have to review a new website for organic traffic or historical data and map it with the Google updates (SpyFu has cool annotations), it becomes really helpful. Apart from that, whenever I have to do a PPC analysis, I have SpyFu instantly available with the best data for Google Ads (I wish they expand to other sources such as - Facebook and other Social accounts), but that's manageable. I just wish they improve at least some of the keyword databases. Once I was researching for a Yoga institute, and it found nothing but fewer than 50 keywords, whereas other tools have more than 5K keywords related to it.

Smooth and Easy PPC Research Tool!

Overall Satisfaction with SpyFu