Tealium Customer Data Hub an amazing Customer Data Hub (CDP)
Updated July 10, 2024

Tealium Customer Data Hub an amazing Customer Data Hub (CDP)

Anonymous | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Modules Used

  • Data Collection

Overall Satisfaction with Tealium Customer Data Hub

Tealium Customer Data Hub allows business to centralize, unify and integrate data from multiple sources such as mobile applications, websites, offline sources and it helps us to organize users online behavioral data. Once data is organized that data can be shared in real time with partners like google, facebook, bing etc.

Pros

  • Centralize and unify customer data
  • Data sources from website, mobile apps, crm
  • Integration with advanced marketing automation systems.

Cons

  • Implementation phase is difficult
  • Not an easy tool to use
  • Depends heavily on third party systems
  • Customer data centralization
  • Support for muliple sources like mobile app, crm, websites
  • User online behavioural data
  • Effectiveness depends on the availability and compatibility of integration with third party systems.
  • Tags are almost plug and play which is good.
  • Not an easy tool to use, requires Tealium Customer Data Hub support.
Tealium Customer Data Hub support is good.
Tealium Customer Data Hub is cost effective in terms of comparison with sap but for organization who requires high retention and solution as per requirement and needs of customer it is best to go with sap solution.

Do you think Tealium Customer Data Hub delivers good value for the price?

Yes

Are you happy with Tealium Customer Data Hub's feature set?

Yes

Did Tealium Customer Data Hub live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Tealium Customer Data Hub go as expected?

No

Would you buy Tealium Customer Data Hub again?

Yes

Setting up and configuring Tealium Customer Data Hub is complex and with organization having lots of complex customer data it can become difficult to manage and organize configuration and integrations.

Using Tealium Customer Data Hub

25 - Tealium's Customer Data Hub support various business functions across our organization. Provide unified customer profiles for personalized experience, data governance, quality, and security. Access to unified customer data for improved support and issue resolutions. Data privacy and security compliance. Integration with existing technologies and Infrastructure. It is used for Personalization and measurement of Marketing campaigns.
25 - To support Tealium's Customer Data Hub, a diverse set of skills is required. Tealium Administrators are responsible for managing the platform, and configurations, and ensuring Data quality. Data Analyst analyzes Data, reporting, and useful insights to stakeholders. Data Scientists develop predictive models and perform analytics. The Data Engineer is responsible for data integration, architecture, and governance. IT support provides technical assistance, troubleshooting, and infrastructure support. The Project Manager oversees projects, ensures timely delivery, and manages resources. The security and Compliance officer is responsible for data privacy, security, and compliance regulations.
  • Use customer data to create targeted campaigns and improved marketing ROI.
  • Trigger real-time interactions based on customer behaviour.
  • Analye customer data to gain insights into behaviour, preferences and interests.
  • Manages data privacy and security, ensuring compiance with regulations.
  • Provide seamless customer experience across all channels, including web, mobile, and offline.
  • By using real-time data to deliver personalized experiences, such as product recommendation based on current browsing behaviour.
  • Using customer data to inform content creation, ensuring that messaging resonates with target audience.
  • Collecting and analyzing real-time customer feedback to improve products and services.
  • Using customer data to inform product development team , creating products that meet customer needs.
  • Use of AI and customer data to deliver personalized customer support and efficient issue resolutions.
  • Use customer data to create personalized AR experiences that enhances customer engagement.
  • use of customer data to personalize experience through connected devices, such as smart home devices and wearables.
Tealium Customer Data Hub is a game-changer for organizations seeking the full potential of customer data. With its robust and scalable platform, It enables businesses to unify their customer data from various sources, Providing a single, accurate view of each customer. The platform's ease of use and intuitive interface make it accessible to users of all skill levels. Excellent customer support with an easy-to-use and intuitive interface.

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