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Arm Treasure Data Review: "Treasure Data will let you fully, and EASILY, understand your data."
https://www.trustradius.com/customer-data-platform-cdpArm Treasure DataUnspecified7.873101
August 21, 2018

Arm Treasure Data Review: "Treasure Data will let you fully, and EASILY, understand your data."

Score 10 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction with Treasure Data

Treasure Data is being used across the entire organization. We are using it to define churn probability of subscribers, behavioral analysis of our online readers, event attendees that have attended multiple events, digital advertising reports, multiple integrations with our CRM and email automation systems. We have connected it to Tableau to give us a strong data visualization element of our raw data. The biggest business problem that Treasure Data addresses is that it gives us a single platform for data collection and analysis.
  • Treasure Data is very flexible for ingesting different data sets.
  • The native integrations that they have built are among the majority of the systems that we have, therefore creating a data lake was relatively simple.
  • The product team at Treasure Data was able to build a new connector, as a partner to us as a client, for managing our event attendees and revenue impact.
  • One of the issues that we faced, when onboarding, was the lack of understanding around what we were trying to accomplish as a company, and not being made aware of some of the functionality in Treasure Data.
  • The documentation doesn't always have all of the steps, from a layman's perspective, to be able to set up more intricate custom connections.
  • We had an issue, specific to our needs, where the Doubleclick For Publishers (DFP) API connection wouldn't use a dynamic date range for data ingestion, therefore we have to change the date query each month, on the last day of the month, to pull in the latest digital advertiser information.
  • Treasure Data has provided an immediate positive impact on seeing the details of the business, without having to aggregate multiple spreadsheets and use pivot tables.
  • Treasure Data has helped to provide a positive predictive model for potential customers to upgrade their spending with the company, providing an immediate list of prospective leads to provide to the sales team.
  • Treasure Data has now allowed us to define our LTV and 360-degree view of our customers, where we struggled with this before.
We are still working towards being data-driven. Treasure Data has been a significant factor in that transition, for us. We are now able to share reports, do real-time queries and analysis, and showcase the data into a more manageable standpoint, using visualization to executive leadership and general staff. This has led to more questions about other areas of data that we haven't had in the past and aligns the corporate interests in growth using data.
  • Currently, we were pulling analytics reports from DFP and creating a new client report, each month, for a digital advertising client, having a very manual process. We didn't know that Treasure Data had a Reporting tool until after we were onboard. We were able to leverage that tool and use an integration to pull in the analytics information, at near real-time, to have dynamic Dashboards for our clients.
  • Being able to cross-query multiple data sets was an expectation from the beginning, but what we found, prior to Treasure Data, is that most systems made this a complicated process. Treasure Data made it much simpler.
  • Being able to use predictive scoring was an unexpected benefit for us, helping to leverage the insights regarding subscribers to our products.
We felt that Treasure Data was far beyond the reaches of Looker and Stitch. The full integrations, easy to work with staff, and the overall culture of helping customers was our draw to Treasure Data. This has helped us to get up-to-speed, with a very minimal staff, providing insight and data around our full business, with only one or two people working on the platform - part-time.
Treasure Data is well suited for pulling in multiple data sets, to help define and understand your audience, business, predictive scoring and having a central platform for doing data analysis and data science.

What it's not well suited for, however, is heavy charting and data visualization. We've had limitations using Treasure Reporting.