Average ABM Tool
November 14, 2021
Average ABM Tool
Score 6 out of 10
Overall Satisfaction with Triblio
Our organization uses Triblio to identify and engage targets for our ABM program, through the tools ad groups, overlays, and intent features.
- Overlays on your website
- The new orchestration canvas
- Easy to create audiences from lists or integrations with marketing automation and CRM tools
- The templates for overlays can be difficult to change, with out going in to the code.
- lack visibility in the ad metrics
- Updating the knowledge base to accurately reflect current tools
- As of yet I don't know if it made any difference in ROI, via sales
- Increased web visits
Our account manager tries very hard to answer our questions and gets back to us in a timely manner. I do think there is a lack of understanding of ABM or marketing strategy on average, they know how to use the features but not always how the features would be used in a campaign.
Once the team understands there is a problem they try to rectify it quickly, during our implementation process we had an issue with our AM. I feel they were fairly new and didn't fully understand the platform yet. They were able to get a different AM to take over and quickly got the implementation back on track.
We choose Triblio for [its] overall combination of tools and pricing. Prelytix has very good intent features, it is very easy to add and monitor keywords, and website activity. However, they have a lack of orchestration capabilities and integrations. The reporting is difficult to standardize. Demandbase was a higher price point than we were comfortable with.
Do you think Triblio ABM/ABX Platform delivers good value for the price?
Are you happy with Triblio ABM/ABX Platform's feature set?
Did Triblio ABM/ABX Platform live up to sales and marketing promises?
Did implementation of Triblio ABM/ABX Platform go as expected?
Would you buy Triblio ABM/ABX Platform again?
Triblio is well suited for general awareness campaigns, we have gotten a decent number of engagement with our ads. However, we have been told Triblio is not a conversion tool. While we have gotten average engagement through ads, we have converted below our average using this platform. Triblio has an intent feature, one of the main reasons we invested in the platform, I think is [the] area that needs improvement. Since they use a third party the intent topics are difficult to change, if the topic you need isn't there it can take months to be added. Also, the intent data is not as integrated as it could be and can be hard to explain to your sales reps. One feature in the platform that really works well is their overlays. You can set up overlays, popups, on any page of your site, specific to an audience or visitor behavior.