Average ABM Tool

Our account manager tries very hard to answer our questions and gets back to us in a timely manner. I do think there is a lack of understanding of ABM or marketing strategy on average, they know how to use the features but not always how the features would be used in a campaign.

Triblio is well suited for general awareness campaigns, we have gotten a decent number of engagement with our ads. However, we have been told Triblio is not a conversion tool. While we have gotten average engagement through ads, we have converted below our average using this platform. Triblio has an intent feature, one of the main reasons we invested in the platform, I think is [the] area that needs improvement. Since they use a third party the intent topics are difficult to change, if the topic you need isn't there it can take months to be added. Also, the intent data is not as integrated as it could be and can be hard to explain to your sales reps. One feature in the platform that really works well is their overlays. You can set up overlays, popups, on any page of your site, specific to an audience or visitor behavior.