Easy and rapid customer reviews build advocacy pipeline

It's always a challenge getting customers to do things such as case studies and other advocacy projects due to long approval cycles across multiple stakeholders within the customer organization. TrustRadius cuts through the red tape and allows customers to submit ratings and write reviews simply via their LinkedIn account. We've used these reviews as a way of building a solid pipeline for other customer advocacy work. It's amazing how many customers check the box that indicates their willingness to do more. So many of these customers were previously outside of marketing's awareness and "under the radar" of other types of reference activity. I love reading every single review. Of course there are always things that I, as a marketer, might wish the customer had worded differently, but the value of completely transparent and honest reviews is priceless. It makes each review so much more credible from the perspective of others who may be researching the solutions we provide.

We've been using TrustRadius for a year and in our first 12 months we've gotten 68 reviews with an average rating of 8.3. And that's with a VERY conservative approach as we did not want to overwhelm our customers with emails. We are very excited about this level of activity as we were not really sure what to expect. I'm excited to see what year 2 will bring in!

Prior to TrustRadius, we provided our sales people with customer testimonial videos and blog interviews. We still do these types of things, but the turnaround time to get one completed is pretty long. The TrustRadius reviews give our sales team FAST results and a LOT to choose from. Usually the sales team wants something very specific to the type of customer they are trying to sell to...similar use case, similar industry need, etc. With so many reviews coming in, they have so much more content to work with than ever before, it's just been great!