Quality over quantity with TrustRadius
May 06, 2020
Quality over quantity with TrustRadius
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with TrustRadius for Vendors
TrustRadius has been integral in ensuring that the customer voice is heard. While I'm still working on internal buy-in, we are utilizing the TrustRadius content and data on product pages, social campaigns, in webinar outreach, nurture journeys, and in campaign messaging. As this platform gets introduced to more of my marketing org, the value grows and the opportunities increase of where it can be utilized.
- Dedicated CSM has helped keep my org on track and ensure success - thanks Grishma!
- Detailed reviews that aren't offered in other review platforms.
- Custom questions that allow me to easily change data points based on internal messaging updates.
- Competitive pricing model compared to vendors when weighing value/ROI.
- Updating listings can be a bit weird when you have to put competitors in to submit, especially when you are one of the first companies in a certain category.
- Increase in customer reviews
- Top Rated Award use in sales enablement tools, blogs, social, etc
- TRUE certification
- CTA conversion
TrustRadius is one of, if not the best, platforms for review quality. Others tend to come in at the 125-175 avg words/review, where I'm seeing 300+ avg words/review for our content. While I don't believe that TrustRadius is the only vendor that should be utilized at an organization, the quality is almost unmatched.
In six months, we've gone through 2-3 custom question changes and will go through another round shortly. Being able to get the content you want on your reviews is crucial. We've geared questions for cross-selling enablement, adoption level reporting, and more. This helps ensure that each review we get has something that's useful.
- G2
- TechValidate
- Gartner Peer Insights
- Capterra
Value of Reviews
- Save time collecting reviews or references
- Generate social proof
- Gather product feedback
We've used reviews on product pages, social, vertical sprints, brag books, etc.
- Website
- Landing pages
- Marketing collateral
- Sales collateral
- Sales Decs
- Marketing emails
- Sales emails
- Internal databases
We recently ran a campaign in a customer community portal and generated 50 reviews in 24 hours. This allowed us to have fresh content, which is especially important during the current COVID time.
TrustRadius for Vendors Support
| Pros | Cons |
|---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed No escalation required Immediate help available Support understands my problem Support cares about my success Quick Initial Response | None |