Leading Content Generation Machine - Set On Autopilot and Receive Top Quality Reviews!
May 06, 2020
Leading Content Generation Machine - Set On Autopilot and Receive Top Quality Reviews!
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with TrustRadius for Vendors
TrustRadius has been pivotal to building and establishing a program to leverage the voice of the customer for fostering advocacy, reputation management, customer centricity, social proof/sales enablement, and content syndication for demand generation. Primarily, its customer reference dashboard, custom questions as part of the review process, and content license for asset production have been key reasons for expanding and driving its adoption with several internal stakeholders. The customer reference dashboard becomes a pipeline of customers, who are ready to engage in reference and advocacy-related activities. The custom questions allow us to personalize the customer journey to reflect the innovation found in our customer-centric solutions. The content license allows us to ramp-up production of reference assets, which complement and extend the value proposition of corporate-branded reference assets. We leverage the voice of the customer in its raw, authentic, unfiltered, and unbiased points-of-view for marketing our solutions to prospects and existing customers to expand their product adoption. In essence, it's content-driven by peers, for peers to aid in their purchasing decisions!
- Custom Questions: Key to personalizing the customer journey to show the product adoption and leverage the review for content marketing-related items.
- Content License: It accelerates and fast-tracks the production of assets to help marketing with demand generation, sales with pipeline acceleration, and customer success to drive increased adoption and upsell innovative solutions.
- Customer Reference Dashboard: It provides an additional pipeline of customers with opt-ins for analyst and advocacy-related activities while following GDPR guidelines!
- Customer Success Manager: She is an extension of my team, who's always providing innovative ideas and helping with outside-of-the-box strategies to generate more in-depth reviews, which lead to more opt-ins for references and enhanced customer-centric content for marketing, sales, and customer success.
- Events Marketing Team: This dynamic team is full of ideas and always up for challenges imposed by corporate policies at events and conferences. Their outside-of-the-box thinking has lead to innovative approaches in exceeding review capture and customer reference KPIs at events. Any challenge is met with a resolution that delivers quick and fast results, especially involving the development of review generation strategies at physical and virtual events.
- Sales Team: This team isn't all about sales, but ensuring they position the right services to the right client to best address their pain points. I consistently manage a close alliance with them and consider them an extension of my team in order to drive internal adoption of their services with stakeholders.
- Dashboard for Pending Reviews: There needs to be a dashboard that reflects in real-time a queue of pending reviews from various digital campaigns with analytics like when it was completed (date/time), where it came from (location), and how long it took to complete (overall time spent). At events, internal stakeholders want real-time results with TrustRadius on-site or supporting remotely. Ideally, I just log into our profile and be able to pull this information.
- Dashboard for Review Spend: There needs to be a dashboard that reflects in real-time how much budget has been consumed for program incentives. Also, it would be great to have the ability to generate campaign links with the type of incentive (Amazon, Visa or Starbucks) according to amount ($10, $20 or $25) from within the profile with a unique URL for tracking campaign results.
- Localization for Reviews: Reviews in other languages should be accepted as well. We're a global company with regional events and this limits how much potential it can have and the level of impact with only accepting English-based reviews. It would be great to generate assets from reviews in different languages to support regional needs for sales, marketing, and customer success.
- Mobile App for TrustRadius: It would be great to have a mobile app version of the TrustRadius website so that results can be seen in real-time. It just offers customers an alternative way to consume information via mobile devices.
- With TrustRadius, we achieved 3x the number of customer reviews at six events across three continents.
- With TrustRadius, we created customer assets within 2-3 days, if not in a shorter time frame than it would normally take with 2-3 review cycles over the course of many months until the customer approves it. Sometimes due to external factors, this doesn't happen, so there's a loss of time, money, and effort.
- With TrustRadius, we obtained a new source for generating a pipeline for marketing and sales assets, analyst-related activities, and other advocacy opportunities for customers.
TrustRadius offers top quality for review content because the customer is able to respond to questions that are unique to that product. As a result, the content can be leveraged to create different types of customer assets like customer quote cards, social cards, and case studies to support sales, marketing, and customer success.
With TrustRadius, custom questions help us create a unique and personalized journey for the customer. We're able to highlight key aspects of the product to differentiate among the competition. In addition, we're able to understand if they leverage two or more solutions within their organization and the types of use cases involved with each customer. As a result, custom questions are key to generating great content to support broader strategic needs for our company.
TrustRadius is one of many key vendors we currently work with to establish our voice of customer program in order to have a complete and well-rounded view of the market with our corporate brand and a pulse check on reputation management.