Item: TrustRadius for Vendors
Rating: 9
Author: Liza McGraw

Overall Satisfaction with TrustRadius for Vendors

Use Cases and Deployment Scope

With the growing importance of consumer feedback in today's digital world, online reviews now shape nearly every consumer decision. TrustRadius for Vendors has helped us stay ahead of the curve. We have found numerous new advocates through asking for reviews, aligning to our goal of continuing to use the customer voice to prove the impact of our business. With the review questionnaire being more detailed, we have found that the quotes from customers that review us on TrustRadius for Vendors better align with our OKRS, therefore are used more frequently in our marketing materials.

Pros and Cons

Pros

My account team: Riley Rogers and Anderson Duncan - always on it and so helpful
Review generation = no stress. We’re not hamsters on a wheel—we don’t need to panic every quarter just to prove we belong at the top
Questions are shaped around ROI and business objectives
Strong, thoughtful questions lead to higher-quality quotes and more in-depth answers

Cons

LLM searches. TrustRadius does not appear for Motive searches
Google + SEO searches: TrustRadius does not appear until the 4th page when searching "Motive reviews" - not great!
Rankings - It would be more competitive if the awards were ranked

Return on Investment

Increased customer advocates
Increased customer quotes for public usage
Increased credibility in the market through all of the badges won

Review Richness

TrustRadius reviews are more in-depth and provide more of an angle on business objectives and strategic decisions. This is key for asking a VP or upper management for a review, to which you can leverage in your marketing efforts. I love this about TrustRadius for Vendors. We have found success in targeting a smaller group of customers and using the tactic of a $50 gift card, since the reviews are much longer to complete. It has worked very well in our favor!

Support Rating

Riley Rogers is the man! He is the best CSM. Not only is he extremely friendly, he is very supportive and works hard to ensure my experience is positive and my questions are met. He informs me monthly on our progress and thinks of creative ways I can utilize our reviews and badges. I have had a wonderful experience with Riley and if he ever left our account, I would be a wreck! I know I can trust him, which is the most important aspect of working with a vendor.

Alternatives Considered

Gartner Peer Insights, Capterra and G2 Seller Solutions

We’re on every review site, and each has something different I appreciate. But what I really love about TrustRadius for Vendors is that we’re not stuck stressing about cranking out 500+ reviews every two months. Quality matters more than quantity to me when it comes to customer feedback, but G2’s system rewards the opposite. I applaud TrustRadius for Vendors for their methodology. It's a breath of fresh air for customer marketers.

Key Insights

Do you think TrustRadius for Vendors delivers good value for the price?

Yes

Are you happy with TrustRadius for Vendors's feature set?

Yes

Did TrustRadius for Vendors live up to sales and marketing promises?

Yes

Did implementation of TrustRadius for Vendors go as expected?

Yes

Would you buy TrustRadius for Vendors again?

Yes

Likelihood to Recommend

Well suited if you want a presence on all of the "big review sites" - it's best practice for your business to be engaged on all of the sites, as prospects are reading and searching. I would say it's less appropriate if your typical buyer does not research for the product you are selling, or perhaps if your competitors are not present on this site.

Comments

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Why quality over quantity is TrustRadius' superpower