Item: Vidyard
Rating: 7
Author: Tim Madel

Overall Satisfaction with Vidyard

Use Cases and Deployment Scope

Vidyard is used globally to manage our growing collection of marketing videos. We use it to distribute these videos to our website and other social platforms. The platform allows us to centrally manage videos in a number of different languages and access them globally.

Pros and Cons

Pros

Personalization of videos
A multitude of embedding options
Integration with marketing automation platforms

Cons

Organizing videos into channels
Support for different titles and filenames

Return on Investment

No hard ROI though we have seen a 15% increase in engagement with our videos

Alternatives Considered

Wistia and Brightcove Video Cloud

Wisita and Brightcove are powerful products, but Vidyard was set apart by its personalization features and its integration into Marketo. Analytics across all three packages were relatively equal, while the other two packages actually seemed better suited for managing large numbers of videos.

Other Software Used

Marketo, Salesforce.com

Likelihood to Recommend

If you have a large number of videos Vidyard may be challenging to help keep them organized. If you use Marketo and want to share your videos on YouTube as well as other social platforms, then Vidyard will be an appropriate solutions.

Comments

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Vidyard: great tool for managing and distributing videos