Vidyard helps us distribute and track our video assets
Overall Satisfaction with Vidyard
We use Vidyard to distribute and track views of professionally produced explainer videos. We also use Vidyard to create and share personalized web portal demonstrations and sales outreach introductions. The tracking helps us understand the impact of various marketing campaigns and also helps with sales cadence because we gauge interest and engagement based on the number and length of video views.
Pros
- Video sharing with tracking
- Email integration
- Demo creation with voice over and embedded webcam.
Cons
- The video creation tools could be more flexible.
- Support could be more comprehensive and timely.
- Analytics can be a bit delayed.
- Improved sales cadencing.
- Better customer support and demonstrations.
- Personalized sales prospecting.
We have not evaluated direct Vidyard competitors. The service was in place when I took over and we were happy to continue based on the cost of the service and the perceived value.
Comments
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