My globally distributed marketing department has about fifteen different teams in it. These cover everything from social, pr, web development, events, seo, brand, media/advertising, campaign planners, content writers, and creative services. Every Friday, we collectively built a recurring status report called the Marketing Reel
with a shared word doc where we each write in our weekly accomplishments so that company leadership can understand what we did that week. It was a simple enough request but, as you probably expect, there were lots of issues with this approach:
- Each team report had no logical connection to the efforts of other teams. They just dumped everything they did into their section.
- As time went on, it became a competition to see which team added the most content. For example, "PR has 4 pages of accomplishments this week, why does Social only have half a page?"
- It was completely untethered from the context of the previous week. Some teams reported the same recurring responsibility every week just to have something in the Reel.
- There was no acknowledgment of the work that was planned to be done for that week.
- The accomplishments reported had no logical connection to personal goals, team/department/organizational goals, or quarterly/annual goals.
- Most of all, it was a pain in the rear to do. Everyone stopped what they were doing Friday morning and spent an hour going to their project management systems to summarize what was most important.
Weekdone was brought in to solve those problems.