Penetrating your target market with a quick and professional website
June 29, 2019

Penetrating your target market with a quick and professional website

Uday Singh | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Wix

Wix is used by my company to develop and frequently modify our website. I developed and patented a carbon capture technology back in 2007, and after much searching selected Wix to build our website. I was pleased with the website from the start, as it was relatively easy to build given the tools inherent in Wix. It addresses the fundamental need of a small technology company: to get noticed. And it does it effectively.
  • Wix provides a complete platform with a short learning curve. As a technology professional, I don't have time to resolve website problems.
  • The resulting product is professional, allows for enough detail, and can be updated easily with new developments.
  • The ability to quickly add blogs is important to me, as we must frequently provide extensive and updated technical information to relate to a sophisticated audience.
  • A very useful feature is the ease with which we can insert video in the website.
  • Wix appears to have been designed for retail businesses, given the presence of a shopping cart. An alternative format for technology companies would be welcomed.
  • Because the work we do involves design drawings produced in DraftSight and other CAD software, it would be particularly useful if we could import such drawings into the website.
  • Although Wix provides a library of photographs, few are technology oriented. More, please.
  • Given that my business is based on a high consulting rate, ROI is very quick, in the order of an hour.
  • The website we developed was immediately rewarding, since it enabled us overnight to compete in a sophisticated technology market.
  • Getting noticed by investors and other decision-makers was more challenging because searches in our target market obviously require using other tools.
We could have used the traditional route of looking for professional builders of websites, which I have done in the past. Such professionals have, in the past, used a wide variety of tools to custom-build our website, but they are expensive and require a significant level of interaction, which is time-consuming. I selected Wix because I could build a quality website by myself overnight. I believe the resulting product is just as good.
Wix is very effective in allowing small technology companies like mine to describe what we do and how we do it. As a result, it meets a basic need, and the resulting product is professional and fairly complete. The ability to add blogs, which provide detailed examples of our successes, effectively separates our company (deploying 45 years of experience) from less experienced competitors. But we wish we could do more of this, for example by importing CAD drawings from actual projects.

Wix Feature Ratings

WYSIWYG editor
Code quality / cleanliness
Admin section
Page templates
Library of website themes
Mobile optimization / responsive design
Publishing workflow
Form generator
Content taxonomy
SEO support
Bulk management
Availability / breadth of extensions
Community / comment management
Role-based user permissions