Great product- A must have for all Sales Teams
Anonymous | TrustRadius Reviewer
October 18, 2017

Great product- A must have for all Sales Teams

Score 8 out of 10
Vetted Review
Verified User
Review Source

Software Version

Enterprise

Overall Satisfaction with Yesware

Yesware is currently being used in our organization to do targeted sales outreach in a bulk manner It allows us to send out mass communication to drive awareness and interest in our product. It is used specifically by our Sales Department within the organization. The business problem it helps solve is to allow us to touch more prospects, which will then lead to increased engagement, increase of pipeline and ultimately increase in money to the business
  • Personalization- Yesware does a great job at allowing you to customize and edit emails in a way that allows you to send a mass amount, but still have them feel like you spent a lot of time personalizing each one. Allows you to move faster and more efficient.
  • Tracking and reporting- the tracking and reporting is very detailed, clear and concise. Allowing you to gain insight into how well your emails are doing in terms of open rates, clicks and reply's. This is extremely helpful for testing out different subject lines and email copy to find out what emails are the most successful and why.
  • It is all around easy to use- does not require much training on the tool, if at all. Easy to navigate and set up through Salesforce. Any member of your team can use it to their advantage and hit the ground running very quickly.
  • Alerts- Every time there is activity that occurs from the emails you send, you will get a notification of some sort. This can become very distracting and create a lot of unwanted clutter in your inbox. While it is nice to see when something happens, an alert every single time is a bit excessive.
  • It can get glitchy depending on the size of mass emails that you are sending out. I have found on many occasions that when trying to send emails to more than one hundred people at a time, it tends to freeze. This has become problematic for trying to target a large group of individuals at one single time.
  • Positive- the more people you are able to reach out to, the more opportunities to sell them your products, which ultimately leads to increased revenue for the business. We have seen tremendous success using Yesware, as it allows us to send hundreds of more emails than we would normally be able to handle at once.
Yesware is comparable to both products listed above. I think that Outreach does a better job at allowing you to set up follow up tasks and reminders for future outreaching efforts. Yesware is better for sending out higher volume of emails at one single time. Yesware has better tracking and reporting than something like Marketo does.
The reports I generate are usually around the open, click and response rates. Our sales team looks at these numbers daily, weekly and monthly in order to get a good understanding of how our emails are performing. It allows for a great way to A/B test different email subject lines and body composition to understanding what our prospects respond best to.
Yesware is very well suited for any organization with a sales team. It allows you to reach out to so many people at one time in such a tailored, customized way that it feels like your reps have put a lot of time and effort into each email they send. The detailed reporting and tracking allows for great insight into how successful your outreach really is. A great way to get your company name and product information into the hands of a ton of prospects.